Jobs and Careers
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Growth Marketing Manager/Senior Manager
PlootoUnited States, United StatesRemotefull_timeVerifiedPosted 31 May 2023
About the role
About Plooto82% of small businesses fail due to poor management of cash flow. Our vision is to enable the advancement of Small and Medium-sized Businesses (SMBs) by developing the tools & insights they need to maximize their cash flow. Over 9,000 businesses and their finance teams trust Plooto to automate their financial processes so they can focus on reaching their true potential.
Your ImpactYou will be responsible for driving Plooto’s performance marketing across all paid channels. You'll be seen as a subject matter expert and develop a strategic roadmap that optimizes our acquisition programs. Partnering across our marketing team, you will maximize new customer acquisition, reduce CAC, and optimize CAC/LTV ratio.
- Develop and lead the execution of Plooto’s multi-channel acquisition strategy to identify target segments and improve conversion rates.- Create, monitor, and optimize campaigns across Google, Yahoo, Bing, Social Media, and more.- Track, measure, and report on the campaign performance against goals, working cross-functionally to identify gaps and action plans.- Manage budget allocation, pacing, reporting, attribution, and defining KPI’s by channel. Accountable for achieving monthly goals for paid channels.- Create a robust testing framework and drive agility in experimentation to improve LTV/CAC ratio.- Ideate and own landing page optimization and A/B testing.- Stay current with industry trends, best practices, and competitor strategies.
Your BackgroundYou’ve been an integral part of fast-growing, high performing tech companies. Your direct impact on exceeding CAC objectives across FinTech or SaaS verticals means you have a great perspective on what works and what doesn’t because you’ve already seen it first hand. This is a great opportunity for you to come in, make an immediate impact, and establish best practices to scale.
- 5+ years of growth marketing experience in a fast paced SaaS startup.- You have a proven track record of developing, implementing, and scaling multi-channel acquisition strategies.- You have hands-on experience with marketing platforms, web optimization, and data analysis tools, and know how to work with a data team to set up tracking an attribution.- Strong communicator and passionate about working in a fast paced collaborative environment.- You have a data-driven approach and are great at identifying high-impact tasks.- Highly organized with excellent attention to detail.- Experience with B2B SaaS or Fintech a plus.
Why Become a Plootonian?Everything we do can be traced back to our Leadership Principles. We leave our egos at the door and roll up our sleeves to get things done. We have an extremely strong product-market fit with an ever-growing customer base. We’re backed by an experienced and diverse group of FinTech veterans.
We have really big ambitions and are scaling rapidly. You’ll get the space and the support you need to grow by focusing deeply on meaningful work. Plootonians are passionate about their customers, teams and FinTech, so you’ll feel right at home! You’ll receive a competitive salary, stock options from day 1, and an annual bonus (on top of many other benefits).
Your ImpactYou will be responsible for driving Plooto’s performance marketing across all paid channels. You'll be seen as a subject matter expert and develop a strategic roadmap that optimizes our acquisition programs. Partnering across our marketing team, you will maximize new customer acquisition, reduce CAC, and optimize CAC/LTV ratio.
- Develop and lead the execution of Plooto’s multi-channel acquisition strategy to identify target segments and improve conversion rates.- Create, monitor, and optimize campaigns across Google, Yahoo, Bing, Social Media, and more.- Track, measure, and report on the campaign performance against goals, working cross-functionally to identify gaps and action plans.- Manage budget allocation, pacing, reporting, attribution, and defining KPI’s by channel. Accountable for achieving monthly goals for paid channels.- Create a robust testing framework and drive agility in experimentation to improve LTV/CAC ratio.- Ideate and own landing page optimization and A/B testing.- Stay current with industry trends, best practices, and competitor strategies.
Your BackgroundYou’ve been an integral part of fast-growing, high performing tech companies. Your direct impact on exceeding CAC objectives across FinTech or SaaS verticals means you have a great perspective on what works and what doesn’t because you’ve already seen it first hand. This is a great opportunity for you to come in, make an immediate impact, and establish best practices to scale.
- 5+ years of growth marketing experience in a fast paced SaaS startup.- You have a proven track record of developing, implementing, and scaling multi-channel acquisition strategies.- You have hands-on experience with marketing platforms, web optimization, and data analysis tools, and know how to work with a data team to set up tracking an attribution.- Strong communicator and passionate about working in a fast paced collaborative environment.- You have a data-driven approach and are great at identifying high-impact tasks.- Highly organized with excellent attention to detail.- Experience with B2B SaaS or Fintech a plus.
Why Become a Plootonian?Everything we do can be traced back to our Leadership Principles. We leave our egos at the door and roll up our sleeves to get things done. We have an extremely strong product-market fit with an ever-growing customer base. We’re backed by an experienced and diverse group of FinTech veterans.
We have really big ambitions and are scaling rapidly. You’ll get the space and the support you need to grow by focusing deeply on meaningful work. Plootonians are passionate about their customers, teams and FinTech, so you’ll feel right at home! You’ll receive a competitive salary, stock options from day 1, and an annual bonus (on top of many other benefits).
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