Senior Growth Marketing Specialist

The Senior Growth Marketing Specialist is a high-ownership individual contributor responsible for developing, coordinating, and optimizing integrated marketing campaigns that generate qualified leads, increase engagement, support event registrations, and contribute to new-business pipeline across the EMS|MC family of brands. This role is designed for an ambitious marketer who is ready to move beyond executing isolated tactics and take greater ownership of complete campaign strategies and results.

The ideal candidate has several years of hands-on experience with HubSpot or a comparable marketing automation platform and understands how email, web, paid media, social media, content, and events work together. This person will partner closely with the Marketing Operations Specialist to execute multi-channel campaigns. The Senior Growth Marketing Specialist will focus on campaign strategy, messaging, coordination, campaign activation, performance interpretation, and continuous improvement.

Major Responsibilities/Activities

Growth Campaign Strategy & Management

• Integrated Campaign Planning: Develop and manage integrated campaign plans for webinars, events, thought leadership, major content releases, and other business priorities.
• Campaign Brief Development: Define campaign objectives, target audiences, key messages, offers, channel mix, timelines, calls to action, and success measures.
• Omnichannel Coordination: Coordinate email, website, social media, paid media, content, event, and sales-enablement activities so each campaign operates as a connected program.
• Cross-Brand Alignment: Help organize and prioritize concurrent campaigns across multiple brands, subject-matter experts, and business priorities to reduce audience overlap and maximize impact.
• Campaign Ownership: Maintain campaign timelines, identify dependencies, follow up with contributors, and proactively address risks that could delay launch or weaken results.

Demand Generation & Performance Optimization

• Demand Generation: Develop campaigns intended to increase marketing-qualified leads, content engagement, event registrations, conversions, and marketing-influenced pipeline.
• Performance Analysis: Use HubSpot and other available reports to evaluate campaign performance, identify patterns, and recommend improvements.
• Testing & Optimization: Recommend and coordinate tests of audiences, messages, offers, subject lines, calls to action, landing pages, and channel mix.
• Paid Media Support: Support targeted paid campaigns on channels such as LinkedIn and Google by developing audiences, messaging, creative requirements, budgets, and performance recommendations.
• Business Reporting: Summarize results, insights, and recommended next steps for the Head of Marketing and other business stakeholders.

Marketing Automation & Campaign Execution

• HubSpot Campaign Management: Use HubSpot to set up and manage campaigns, create and quality-check emails, segment audiences, organize campaign assets, and monitor engagement.
• Lifecycle & Nurture Programs: Define nurture objectives, content sequence, timing, and audience logic, then partner with the Marketing Operations Specialist on complex workflows, lead routing, scoring, integrations, and reporting.
• Campaign Quality Assurance: Test campaign links, forms, lists, personalization, landing-page content, tracking parameters, and user journeys before launch.
• Campaign Copy Development: Write and edit concise promotional copy for emails, landing pages, advertisements, social posts, event promotions, and sales-support materials.
• Digital Content Optimization: Use SEO recommendations and website-performance insights to inform campaign content, landing-page briefs, and optimization priorities.

Content & Contributor Coordination

• Content Activation: Coordinate the launch and ongoing promotion of reports, white papers, webinars, videos, and other high-value content throughout the campaign lifecycle.
• Creative Coordination: Use campaign briefs to coordinate internal contributors and outside vendors.
• Cross-Functional Collaboration: Partner with Sales, Client Success, Events, and subject-matter experts to gather inputs, align on goals, and move work through review and approval.

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