Senior Associate, CRM & Email Marketing

Do you want to be a part of the clean energy movement? Are you passionate about improving our environment for this generation and those to follow? Are you ready to take on new challenges and collaborate with a future-focused team leading the way into new markets? Join Nexamp! 

This is where you can learn from industry leaders and become one yourself. It's fast-paced, mission-based work that challenges the status quo. Be on the team that's changing the world. 

What we’re looking for: 

Nexamp is seeking a strategic, data-driven Sr. Associate, CRM & Email Marketing to join our growing CRM and Lifecycle team. This role will focus on owning and evolving our cross-channel engagement programs—email, SMS, and direct mail—with a strong emphasis on campaign strategy, journey orchestration, personalization, and performance optimization. 

As a key member of the team, you’ll develop data-informed strategies to improve engagement, education, and retention across the customer lifecycle. You’ll collaborate with cross-functional teams to design thoughtful customer journeys and support long-term revenue growth through smart segmentation, testing, and lifecycle-driven communication. 

You will be hybrid out of our Boston, MA office and will report to the Email Marketing Manager. 

What you’ll do:  

• Own the development and execution of lifecycle marketing strategies across email, SMS, and direct mail to drive engagement, conversion, and retention.
• Design and optimize customer journeys and triggered campaigns using behavioral and lifecycle data.
• Partner with the Integrated Marketing, Creative, and Product teams to translate campaign objectives into thoughtful cross-channel briefs and programs.
• Collaborate with Marketing Operations and CRM systems teams to build, QA, and launch campaigns with precision.
• Monitor and analyze CRM performance metrics (open/click rates, conversions, churn impact, etc.) to make recommendations and optimize strategy.
• Support CRM roadmap planning with input on segmentation, channel mix, automation opportunities, and testing.
• Champion CRM tool adoption and continuously improve internal documentation, processes, and best practices for customer data platforms (e.g., Pardot, Braze, Klaviyo, Iterable, Salesforce, etc.).
• Maintain a testing roadmap across channels to improve engagement, timing, creative, and copy performance.
• Stay current on trends in CRM, deliverability, personalization, and retention marketing—and proactively bring forward ideas to evolve our program.
• Create and maintain reporting dashboards and cross-functional updates to marketing and business stakeholders.  

What you’ll bring:

• 3-5 years of CRM, lifecycle, or email marketing experience, preferably in DTC, SaaS, subscription, or regulated industries (energy, fintech, healthcare).
• Strong working knowledge of ESP platforms (e.g., Braze, Klaviyo, Salesforce Marketing Cloud, Iterable, Pardot, or similar).
• Experience with segmentation, A/B testing, and lifecycle strategy (welcome/onboarding, post-purchase, reactivation, etc.).
• Comfort with data and reporting tools; ability to turn insights into actionable recommendations.
• Experience with loyalty programs or referral marketing is a plus, but not required.
• Experience in B2C and B2B lifecycle journeys are a plus, but not required.
• Experience using Litmus, Dreamweaver, Tableau, or other testing and analytics tools are a plus, but not required.
• Familiarity with HTML and dynamic email content.
• Basic knowledge of SQL or willingness to learn.
• Highly organized with the ability to manage multiple projects simultaneously.
• Commitment to Nexamp's mission and have a passion for solving tomorrow's climate crisis today.
• Demonstrated experience in effectively communicating information, ideas, and perspectives with people inside and beyond your organization.   
• Experience in showcasing initiative to make improvements to current work, processes, products, and services across the organization. We value accountability and an ownership mentality.
• Ability to ask appropriate questions, analyze data, identify the root causes of problems, and present creative solutions.
• Expertise in building strong internal and external relationships with customers and stakeholders, instilling trust and loyalty across the industry.
• Eagerness to develop a fundamental understanding of how Nexamp operates and then apply that