Hemoglobinopathies Strategy Lead

About the Department

 

The Rare Disease organization leads all US Commercial efforts for Novo Nordisk’s Rare Disease portfolio. The Rare Disease portfolio includes medical treatments, customer solutions, and devices across multiple Therapy Areas including Rare Bleeding Disorders, Rare Endocrine Disorders, Rare Renal Disorders, and Hemoglobinopathies (Sickle Cell Disease & Beta Thalassemia), as well as new products in the pipeline.

 

The Rare Disease organization is responsible for leading the enterprise approach to achieving our patient care goals and financial objectives, devising and delivering transformative patient and customer experiences, addressing unmet needs across the communities we serve, and setting the industry standard for extraordinary execution. The team members collaborate and partner cross functionally with multiple functions and groups throughout the US organization, Clinical Development, Research & Early Development, other affiliates, and the Global HQ teams. 

 

We are looking for highly motivated individuals who are strategic and bold thinkers, passionate and dedicated to driving change in Rare Disease, patient focused, strong collaborators, and inclusive leaders, as we embark on shaping our exciting future and improving the lives of more patients than ever before.

 

The Position

The Brand Strategy Lead is pivotal in developing brand level objectives and strategic priorities. They will seek to find a competitive edge and differentiation in NNI brand strategies, set high standards, and establish/maintain a proactive market leadership position. This role will be responsible for driving overall brand growth, market share and profitability as well as supporting the development and execution of the marketing strategies to promote brand in alignment to NNI and therapy area objectives.

 

Relationships

Reports to the Hemoglobinopathies Commercial Head. Collaborates closely with cross-functional teams, including sales, marketing, medical affairs, market access and policy/advocacy (MAPA), regulatory affairs, and other relevant NNI departments to ensure alignment of brand objectives, strategies, and marketing promotion.

 

Essential Functions

• Brand Objectives and Strategy: Defines the overarching brand objectives and activation / experience strategy including prioritization of business needs and market opportunities over the short- and long-term horizons. Must develop brand objectives in the context of the overall portfolio strategy for the TA.  Understands the definition of the market and develops accurate sales projections/forecasts. Prioritizes phasing of objectives based on engagement objectives and sales forecasts. Lead the development and execution of annual and long-term brand planning
• Brand Management: Develop brand persona, messaging and concepts inclusive of the positioning and core campaign development to drive market share and revenue growth. Partner with legal, regulatory, and medical affairs for timely review and approval of promotional materials
• Market Research: Support market research efforts and monitor competitive landscape to identify trends, competitive landscape, opportunities, and threats to inform marketing strategies. Translate unmet market needs into actionable brand opportunities
• Unified Brand Voice: Develop and articulate a unified brand voice and messaging strategy that resonates across customer groups and segments. Ensure consistency in brand messaging across all marketing channels and touchpoints
• Go-To-Market Strategy & Launch Planning: Lead the development of the go-to-market strategy, inclusive of new indications. Partner with cross-functional teams to ensure integrated launch readiness and plans. US liaison with the global launch office and global brand team for development of a unified launch approach
• Customer Adoption: Ensure marketing plans are executed in alignment to strategic brand objectives to drive brand awareness, customer acquisition, and product adoption. Provide guidance to HCP and consumer marketing leads to drive effective marketing strategies and initiatives
• Cross functional and Global Collaboration: Partner with global brand teams to align strategies, share best practices, and adapt global assets for local market needs. Act as a liaison between global and in-market teams to ensure brand consistency and agility in response to market dynamics
• Performance Tracking: Define clear KPIs and success metrics for brand performance and ensure ongoing measurement and optimization. Analyze brand perf