(USA) Senior Manager, Insights Consulting- Customer and Competitive Intelligence

Position Summary...

What you'll do...

Walmart is focused on shaping strategies to exceed our customers expectations and become the first choice for everything our they need, however they want to shop. As the Senior Manager of Customer ; Competitive Intelligence at Walmart, you will play a pivotal role in understanding the Walmart customer. This position requires the ability to distill and deliver insights that help drive both strategy and execution. Core responsibilities of the role include conducting both qualitative and quantitative research, and analyzing ; synthesizing data into valuable brand ; customer insights that inform our marketing and customer engagement efforts.

You'll make an impact by:
Managing multiple cross-functional research and analytics projects that support our Customer Insights and Strategy team
Exhibiting strong research acumen across the various methodologies, understanding how insights can most effectively inform strategies and optimizations.
Leading campaign measurement studies across the creative lifecycle, including tracking and analyzing ad performance of Linear TV, Broadband/Streaming, Online Video, and Social.
Synthesizing research and analytical findings to present clear, actionable recommendations to inform campaign strategies and investments.
Identifying best practices and principles that can be leveraged for future campaign and creative development.
Translating complex models, methodologies, and analytics into simple and actionable output.
Leveraging your thought leadership skills to identify, plan, and prioritize primary research for potential optimizations.
Effectively managing external research vendors, ensuring that deliverables are aligned with timelines and learning objectives.
Clearly and confidently presenting findings to senior leadership, demonstrating strong storytelling skills to convey complex information effectively, and possessing the emotional intelligence to navigate sensitive findings with empathy.
Contributing to a high-performance culture delivering multiple projects and priorities in a fast-paced environment.
Providing guidance on optimal data sources and efficient methods to gather complex and appropriate data sets for analysis.
Collaborating with stakeholders, leadership, cross-functional teams, and external business partners/ vendors to develop consultative solutions for medium to large projects.
Ensuring business needs are being met by evaluating the ongoing effectiveness of current plans and initiatives; and soliciting, evaluating, and applying suggestions for improving efficiency and cost effectiveness.
Minimum Qualifications...
BA/BS in Business Administration, Marketing, Research, or related field required (Graduate degree preferred)
7+ years of work experience in Marketing Research or Consumer Insights
Strong knowledge of qualitative, quantitative, syndicated and first party search tools
Experience with qualitative and quantitative research methods, research design, and defining and evaluating business KPIs
Excellent analytic problem and critical-thinking skills
Deep knowledge of the retail industry marketplace dynamics and trends influencing change
Outstanding written communication and story-telling skills
Ability to deliver and thrive under tight deadlines
Adaptable and can work confidently amidst ambiguity, uncertainty, and/or when direction has changed
Excellent project management skills, in a face-paced environment, with proven ability to lead multiple projects and priorities
You will sweep us off our feet if
You have expertise in measuring and evaluating ad campaigns and marketing KPIs from Linear TV, Broadband/Streaming, and Online Video
You have an insatiable desire to understand the evolving Walmart customer
You have a positiv