Senior Integrated Media Program Manager

Company Overview

Sleep Number is a sleep wellness technology leader. For nearly four decades, we have placed sleep at the center of wellbeing, improving over 15 million lives with our Sleep Number smart beds. We are guided by our purpose – to improve the health and wellbeing of society through higher quality sleep. This is exemplified through our 4,000+ mission-driven team members who passionately innovate to drive value creation through our vertically integrated business model, owning the process from start to finish, including selling in our over 650 stores nationwide.

Our team members are encouraged to bring their whole selves to work, sharing their unique perspectives, backgrounds and skills with Sleep Number every day. Whether you are entering, returning or experienced in the workforce, we have a place for you. We hope you join us in creating the future through higher quality sleep.

Position Purpose: 

The Senior Manager, Integrated Media will support in leading the strategy, planning, execution, and performance of a holistic media approach, driving brand engagements, digital and store traffic, and business outcomes. You must be a creative and strategic thinker, innovator with high levels of curiosity, courage, and ability to build strong connections and collaborations across many internal and external business partners.

Primary Responsibilities:

Holistic Day to Day Leadership

• Support the team in designing a customer-centric media strategy, building a sustainable full-funnel approach to help grow our pipeline and customer base

• Act as single point of view for important, sub marketing initiatives such as Bedding business, partnership launch, day to day mgmt.of agency, detailed budget and invoice management (holistic), creation of necessary explanatory deliverables (user flows, capabilities advancements, technical integrations)

• Support the development of an audience-first approach to going to marketing, ensuring strategic targeting and engagement strategy yield effective consumer experiences, specifically:

• Lead next generation paid media remarketing strategy
• Lead Design and execution of modeled data activations by bringing together data science and media teams to identify audiences and activations that deliver outcomes
• Lead day to day execution of capabilities that advance our ability to deliver targeted media (i.e. lead programmatic CTV initiative)

Executional Excellence

• Leverage data driven research/analysis to drive strategic direction and optimize media programs

• Understand MMM and MTA deeply to guide team on choices
• Understand audience performance diagnostics to consult channel teams on in market decisions

• Turn consumer insights into successful media approaches to find new, compelling ways to reach and communicate to the consumer

• Advance the day to day approach to making media choices by elevating the consumer insights related to the objective to make media more efficient 

• Lead full-funnel customer journey to drive high quality traffic to website/store to support sales results

• Partner with analytics to understand traffic and store impacts of media
• Deeply understand local media performance and related analysis to inform channel approach and selections

• Partner with retail, e-commerce and direct channels to align marketing campaigns against channel specific business objectives.

• Act as a business partner to ecomm, business and analytics teams to hold single point of view on media specific initiatives (i.e. custom pillow program)

• Lead and closely align on experimentation to drive greater outcomes over time

• i.e. Spearhead learning agenda holistically & lead associated measurement plan

• Partner with internal analytic partners and external agency to maintain and/or develop effective media measurement plans and reporting

• Collaborate w/ all channel leads and agency teams to create

• Stay abreast of new media trends and the overall media environment

Reporting, analytics, insights

• Strong acumen in understanding and assessing business trends through multiple dashboards

• Proactively identifies/pursues next steps and targeting/messaging/creative ideation/adjustments

• Confidence to report findings and adjustments to organization

• Identify opportunities for applying new technologies and approaches to leverage industry advancements

• Day to day management of media budget, allocations, forecasting, results and reporting

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