Job Description Summary

Are you a strategic storyteller with a passion for digital innovation? BD’s Surgery business unit is looking for a Content Marketing Manager to lead the charge in crafting compelling, omnichannel content that drives engagement, boosts online conversions, and delivers a seamless customer experience.

In this high-impact role, you’ll be the content engine behind the Advanced Repair and Reconstruction (AR&R) platform, supporting the GalaFLEX product line. This is a remote position.

Job Description

We are the makers of possible 

 

BD is one of the largest global medical technology companies in the world. Advancing the world of health™ is our Purpose, and it’s no small feat. It takes the imagination and passion of all of us—from design and engineering to the manufacturing and marketing of our billions of MedTech products per year—to look at the impossible and find transformative solutions that turn dreams into possibilities. 

 

We believe that the human element, across our global teams, is what allows us to continually evolve. Join us and discover an environment in which you’ll be supported to learn, grow and become your best self. Become a maker of possible with us. 

Advanced Repair and Reconstruction (AR&R) at BD

The AR&R Platform within the BD Surgery Division focuses on soft tissue management, with a full portfolio of best-in-class surgical solutions. AR&R is recognized as the global industry leader in hernia care and the aspirational leader in Plastic & Reconstructive Surgery (PRS) since the July 2021 acquisition of Tepha, Inc and the proprietary P4HB polymer for soft tissue support and regeneration.

Primary Responsibilities:

Content Strategy, Creation & Compliance

Develop high-quality, accurate content, representing the product suite, while ensuring compliance.

• Define and implement a content strategy aligned with marketing goals.
• Conduct audience research to tailor content to target demographics.
• Write, edit, and oversee the production of content (blogs, emails, social media, whitepapers, videos, etc.).
• Collaborate with our medical, regulatory and legal (MLR) teams’ guidelines.
• Manage agency and freelance to support content development needs.

Omnichannel Content Strategy & Development
Drive the creation of integrated, customer-centric content across all platforms.

• Coordinate cross-functional collaboration with product, sales, and design teams.
• Own content and campaign calendar, planning, and goals.
• Develop and execute a content strategy aligned with the customer journey and business goals.
• Create compelling and brand-consistent content for web, email, social media, tradeshows, and other campaign elements.
• Ensure structured messaging strategy and framework is applied effectively and tailed to each audience segment and channel.

​eCommerce Enablement & SEO Optimization
Support the launch and growth of our new online ordering platform.

• Collaborate on the development and rollout of the online ordering experience.
• Own account communication strategy and execution.
• Create content that educates and guides users through the platform.
• Create an SEO strategy and plan the rollout; optimize all web content for SEO and monitor SERP rankings.
• Monitor performance metrics and optimize content for engagement and conversion.

Performance Measurement & Continuous Improvement
Use data to refine content strategies and demonstrate continuous improvement.

• Collaborate with data team to track KPIs, using this information to make informed decisions in strategy.
• Build A/B testing strategy and content audits to find opportunities for improvement.
• Report on content performance and provide actionable insights.

About You:

• Minimum bachelor’s degree preferably in Marketing, Journalism, Communications or Public Relations.
• Industry experience in biotech, pharma, med tech or health tech/digital health is preferred, experience in plastic and reconstructive surgery a plus.
• Agency background is desirable.
• Minimum 4 years of experience in digital content strategy and tactics including social media, content creation, editing, analytics, social media marketing, and search engine optimization.
• Experience writing and editing for SEO, ability to follow a style guide, and ensure content accessibility and end-user readability, including strong copywriting skills, proof reading, editing, research and tone of voice.
• Samples of writing, especially websites, blogs and soci