Sr. Manager, Marketing & Digital Strategy | Full-Time | Moody Center

Oak View Group

Oak View Group is the global leader in venue development, management, and premium hospitality services for the live event industry. Offering an unmatched, 360-degree solution set for a collection of world-class owned venues and a client roster that includes the most influential, highest attended arenas, convention centers, music festivals, performing arts centers, and cultural institutions on the planet.

Position Summary

The Sr. Manager, Marketing & Digital Strategy will support the award-winning Moody Center’s marketing team. This role is responsible for day-to-day oversight of event-related marketing, promotions, and advertising functions designed to sell tickets to Moody Center non-UT events. This role will lead all constantly evolving digital marketing need and strategies including email, website, and app initatiaves. This position will also support cross-functional responsibilities related to Partnerships, Premium Sales, Booking, and Community Relations. The Sr. Manager reports to the Director of Marketing and Public Relations.

 

This role pays an annual salary of $70,000-$85,000.

 

Benefits for Full-Time roles: Health, Dental and Vision Insurance, 401(k) Savings Plan, 401(k) matching, and Paid Time Off (vacation days, sick days, and 11 holidays).

 

This position will remain open until July 1, 2025.

About the Venue

At Moody Center in Austin, Texas, we are building a championship organization that serves our fans, community, and business partners through world-class sports, entertainment, and experiences. We believe our employees are our greatest assets.  We strive to create a culture that empowers and inspires our employees to go above and beyond for our clients, patrons and community.  

  

Moody Center is Austin’s new arena that gave the “Live Music Capital of the World” the world-class arena it deserves.  Moody Center is a premiere 15,000+ seat venue that hosts the biggest artists and acts on the planet. Designed specifically for concerts, the new arena is home to The University of Texas Women’s and Men’s basketball games, family shows, and other sporting and community events. Moody Center is the first of its kind in the industry with an unrivaled partnership between Oak View Group, Live Nation/C3 Presents, The University of Texas at Austin, and Minister of Culture, Matthew McConaughey. Moody Center has been recently named the Arena of the Year by Pollstar and by the Academy of Country Music. 

 

Responsibilities

• Plan and execute effective marketing campaigns specific to each concert, family show or event to maximize attendance and ticket revenue.
• This includes but is not limited to media planning-negotiating-buying, promotion implementation, publicity, database/ email marketing, social media strategy, trade media allocation, digital marketing, campaign budgeting and settlement preparation.
• This position will execute the internal set up and management of exclusive venue presales.
• Drive CRM strategy for all events, employ consumer data segmentation, targeting, and testing.
• Strategize and oversee digital marketing efforts including but not limited to digital ads, email marketing, email design, campaign performance and optimization and ensure all industry policies and best practices are followed.
• Oversee Special Projects (such as College Concert Clubs, La Lista, and others as assigned).
• Oversee social media initiatives, content creation and strategy in collaboration with the Assistant Marketing Manager.
• Assist with the creation, management and activation of venue branding, marketing and communication initiatives including but not limited to departmental budgeting, annual marketing plan creation, community relations programming and internal/external venue publicity efforts.
• Collaborate with other members of the Moody Center marketing team to effectively promote events through all venue assets, sponsorships, promotional partnerships, community efforts, media partners, trade partnerships on a show-by-show basis.
• Organize and communicate event marketing efforts and initiatives including but not limited to: marketing material (admats, digital assets, etc.) distribution, PR and media needs, and ticketing promotions.
• Initiate, develop and maintain relationships with national and local promoters, record labels, touring personnel, and media partners.
• Liase between concert and event marketers and internal Moody Center teams.
• Work closely with arena programming department on industry relationship building, client sales and marketing materials and event marketing research.
• Act as marketing point of contact for Moody Center partnerships department to ideate and facilitate contractual