Senior Director, Marketing

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Redesign Health is a proud Equal Opportunity Employer – we recruit, train, compensate and promote our team members based on qualifications. We know how important it is not only to include, but to actively seek out a diversity of opinions and voices.

We want to hear from you regardless of your race, religion, national origin, sex, gender identity, sexual orientation, disability, age, veteran status, or any other applicable legally protected characteristics.

Redesign Health is a company that powers innovation in healthcare. We develop technologies, tools, and insights that lower the barriers to change in healthcare, and provide a platform that enables founders and the broader healthcare ecosystem to build high-quality health solutions at scale.  We have powered the launch of over 50 companies to-date, impacting more than fourteen million lives across many aspects of the healthcare ecosystem including cancer care, teleaudiology, COVID-19 testing, metabolic health and more. We’re on a mission to redesign health for everyone.

As our Senior Director of Marketing, you will set the strategic direction and manage the operational execution of Redesign Health’s marketing activities. Your goal is to drive brand awareness and position Redesign Health as a global innovation platform and an innovation thought leader. In this role, you will work with a variety of internal and external partners. 

In this role, you will be responsible for developing and executing comprehensive strategic marketing initiatives to drive brand awareness and thought leadership to a variety of external stakeholders to drive member and partner acquisition, engagement, and retention.

This role requires a deep understanding of marketing and brand management, stakeholder priorities, and healthcare industry nuances. The ideal candidate will bring a unique point of view to applying relevant marketing concepts and strategic communications, creating scalable frameworks, and driving projects aligned with cross-functional goals. 

You will report to and work with Brenda Schmidt, Head of Strategic Growth and Innovation at our New York City headquarters or remotely. 

What you will do:

• Redesign Health Marketing Strategy and Plan:
• Develop, implement, and oversee strategic marketing plans to enhance brand awareness and generate business leads.
• Drive thought leadership initiatives to position Redesign Health as a global industry leader.
• Monitor market trends, competitive activity, and consumer behavior to inform marketing strategies.
• Marketing and Brand Strategy Execution:
• Coordinate strategic communications and consistent messaging with internal and external stakeholders, 
• Create scalable and repeatable frameworks to improve efficiency and quality of marketing efforts.
• Establish and gain buy-in for strategic execution that drive project completion and align with cross-functional goals.
• Serve as a steward of the Redesign Health brand, providing guidance to cross-functional teams across the organization.
• Digital Marketing:
• Lead digital marketing initiatives, including SEO, SEM, social media, email, and other online channels for the organization. 
• Oversee the development and execution of digital marketing campaigns to drive engagement and conversion.
• Lead end-to-end campaign execution, including campaign ideation, planning, implementation, A/B testing, optimization, across multiple channels and touchpoints.
• Develop and execute demand generation campaigns for pipeline development activities within the portfolio.
• Conference Management:
• Manage conference strategic planning, participation, and programming across the