Director, Sales Strategy
YahooAbout the role
About the Role:
Drive innovation and deliver best-in-class multi-platform marketing ideas that meet client needs, and leverage brand assets that align with the Yahoo Finance property.
Serve as an overall relationship manager with the editorial leads to bring value to all constituencies.
Maintain a strategic view over the team's portfolio to align and maximize the impact of solutions provided to key stakeholders.
Be creative, strategic, and analytical while consistently collaborating internally and externally.
Responsibilities:
Sales Positioning and Packaging
Drive creative ideation for high-touch client proposals and partnerships
Develop monetization strategies for Yahoo Finance - from off-the-shelf advertising products to strategic sponsorships and integrated programs
Responsible for guiding the development, positioning, and packaging of multi-platform marketing solutions for clients
Player-Coach role to develop narrative & materials for Yahoo Finance client proposals to high-level one-sheets, to in-depth toolkits
Editorial Partnership, Ad Product Development and Strategy
Primary liaison between editorial and sales to develop new ideas and content offerings
Partner with our Premium Packaging Leads to develop the GTM roadmap, including the high-level strategy for each deliverable
Partner with product team to shape and innovate roadmaps to drive commercial growth
Partner with consumer marketing and insights to understand our strengths with our audience, our consumer experience, and advertising opportunities.
This leader will drive efforts across Yahoo business units, notably central marketing, operations, editorial, business development, insights, Ad Tech, Yahoo Sports, Yahoo News, and Tech Crunch.
Events: conceptualize and develop existing and net new events for commercial growth
Collaborate with Business Operations and Strategy to drive commercial workstreams
Desired Skills And Experience
A minimum of 5 years of experience with financial news content required
Financial subject matter expertise: deep knowledge of financial clients, their customers, financial media advertising landscape
Self-motivated and Creative Problem-Solver
Excellent Organizational And Time-Management Skills
Data-driven mindset with the ability to consistently meet goals and targets
Ability to project manage one’s projects, and oversee/guide others – start to finish.
Comfortable questioning conventional wisdom, eager to take initiative, able to identify and develop creative solutions
Solid communication and presentation skills; ability to communicate effectively and balance delicate relationships
Yahoo is proud to be an equal opportunity workplace. All qualified applicants will receive consideration for employment without regard to, and will not be discriminated against based on age, race, gender, color, religion, national origin, sexual orientation, gender identity, veteran status, disability or any other protected category. Yahoo is dedicated to providing an accessible environment for all candidates during the application process and for employees during their employment. If you need accessibility assistance and/or a reasonable accommodation due to a disability, please submit a request via the Accommodation Request Form (www.yahooinc.com/careers/contact-us.html) or call 408-336-1409. Requests and calls received for non-disability related issues, such as following up on an application, will not receive a response.
At Yahoo, we know that diversity makes us stronger. We are committed to a collaborative, inclusive environment that encourages authenticity and fosters a sense of belonging. We strive for everyone to feel valued, connected, and empowered to reach their potential and contribute their best. Check out our diversity and inclusion (www.yahooinc.com/diversity/) page to learn more.
The compensation for this position ranges from $140,890.00 - $306,705.00/yr and will vary depending on factors such as your location, skills and experience. The compensation package may also include incentive compensation opportunities in the form of discretionary annual bonus or commissions, in addition to equity incentives. Yahoo provides industry-lApply for this role
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