Email Marketing Specialist

Youth sports offer important life lessons that propel kids toward meaningful futures, including a sense of family and community. GameChanger by DICK’S Sporting Goods works to connect families via live video streaming of games, scorekeeping and team communication tools for more than half a million teams. We are a remote-first, dynamic tech company based in New York City intent on improving youth sports for all and developing our own teammates.

OVERVIEW:

About GameChanger:

We believe in the life-changing impact youth sports have on and off the field because they encourage leadership, teamwork, responsibility, and confidence—important life lessons that have the power to propel our youth toward meaningful futures. We recognize that without coaches, parents, and volunteers, organized youth sports could not exist. By building the first and best place to experience the youth sports moments important to our community, we are helping families elevate the next generation through youth sports.

So if you love sports and their community-building potential, or building cool products is your sport, GameChanger is the team for you. We are a remote-first, dynamic tech company based in New York City, and we are solving some of the biggest challenges in youth sports today.

The Position:

We are looking for an Email Marketing Specialist to join our Growth Marketing team, focusing on the creation and execution of our email marketing initiatives. You will be laser-focused on creating and optimizing emails for GameChanger users and associated GameChanger partners. We’re seeking an HTML expert who can develop, deploy and report back on the results of sequenced, ad-hoc and triggered email campaigns across our 4 key customer audiences. You will build acquisition, retention, and reactivation email campaigns as part of a comprehensive overall marketing strategy, develop and execute audience segmentation and targeting, and have a hand in both QA and A/B testing. 

What You’ll Do:

• Develop HTML emails for GameChanger users and partner audiences. 

• Work cross-functionally with Product Marketing Managers, Content, Brand Design, Experiential / Activation teams and Business Development  to increase YOY performance of revenue attainment via email outreach efforts.

• Plan and execute QA testing initiatives across campaigns.

• Monitor email performance & report findings to stakeholders.  

• Plan and execute A/B testing initiatives.

• Leverage audience segmentation & targeting to create diverse email programs throughout the customer lifecycle.

Who You Are:

• 3+ years of email marketing experience with an understanding of full lifecycle marketing, triggered messaging, and audience segmentation.

• Strong HTML and CSS experience.

• Understanding of responsive email design, QA testing, and email best practices.

• Prior experience with Braze and HubSpot preferred. 

• Basic knowledge of sports required.

• Ability to work cross-functionally across multiple teams and organizations.

• Prior management of email campaigns with strong organizational, communication, and coordination skills.

• Experience working in a start-up to scale environment.

• Change-ready - you understand that things constantly evolve and can flawlessly adapt and excel within a hyper-growth environment.

• Experience with Liquid, in-app, and push notifications a bonus.

Perks:

• Work remotely throughout the US* or from our well-furnished, modern office in Manhattan, NY.

• Unlimited vacation policy.

• Paid volunteer opportunities.

• Technology stipend - $4,000 every 2 years after your start to make sure you have the latest and greatest technology

• WFH stipend - $500 annually to make your WFH situation comfortable.

• Learning stipend - $500 annually towards continued development

• Monthly physical, mental, wellness & learning stipend offered through Holisticly

• Monthly lifestyle stipend offered through Fringe

• Full health benefits - medical, dental, vision, prescription, FSA, HRA, HSA, and coverage for family/dependents.

• Family building benefits offered through Progyny

• Life insurance - basic life, supplemental life, and dependent life.

• Disability leave - short-term disability and long-term disability.

• Retirement savings - Traditional and Roth 401K plans are offered through Vanguard, with an immediate company match.

• Generous parental leave.

• DICK’S Sporting Goods & their family of br