Senior Director, Sales Effectiveness
AstoundAbout the role
The Sr. Director of Sales Effectiveness is responsible for accelerating sales productivity, improving sales performance, and driving revenue growth through best-in-class onboarding, training, coaching, sales methodologies, and enablement programs. This leader serves as the strategic partner to Sales Leadership, ensuring the organization has the skills, processes, tools, and disciplines necessary to consistently achieve and exceed sales objectives.
The role leads the development and execution of the company's Sales Effectiveness strategy, overseeing new hire readiness, sales methodology adoption, performance coaching, product launch enablement, pipeline discipline, and leadership development. Success will be measured through improvements in ramp speed, quota attainment, pipeline quality, sales productivity, and forecasting accuracy.
Sales Strategy & Effectiveness Leadership
Develop and lead the company's Sales Effectiveness strategy to drive productivity, performance, and revenue growth.
Establish standardized sales processes, methodologies, and operating rhythms across the sales organization.
Partner with Sales Leadership to identify performance gaps and implement scalable solutions that improve sales outcomes.
Drive continuous improvement initiatives focused on prospecting effectiveness, funnel conversion, pipeline growth, and quota attainment.
Create a culture of accountability through KPI tracking, performance scorecards, and coaching frameworks.
New Hire Onboarding & Fast-Ramp Programs
Own and continuously evolve the Fast-Ramp onboarding program to accelerate time-to-productivity for all new sales hires.
Ensure new hires achieve product mastery, prospecting proficiency, and sales process adoption within established onboarding milestones.
Oversee onboarding curriculum, role-play certification, sales simulations, and AI-enabled learning experiences.
Measure and improve key onboarding metrics, including time-to-first opportunity, close participation, and quota attainment.
Sales Training & Methodology
Lead the development and deployment of sales training programs covering products, solutions, sales processes, prospecting, negotiation, and customer engagement.
Serve as the executive sponsor and champion of the SalesGenetics methodology and other sales frameworks.
Build scalable learning programs using live instruction, virtual training, self-paced content, certifications, and role-play exercises.
Ensure training remains aligned with evolving market conditions, customer needs, and strategic business priorities.
Sales Coaching & Leadership Development
Establish coaching standards and development programs for Account Executives, Sales Managers, and frontline leaders.
Build structured coaching cadences focused on skill development, pipeline management, conversion improvement, and quota achievement.
Apply for this role
Generate a tailored application kit with a matched cover letter, interview prep, and CV highlights — in under 60 seconds.
Apply Now →Generate Application KitFree account required — sign up in 30s