Field Marketing Services Analyst

Bringing True Hospitality to the World.

We want to welcome you to a world of bringing True Hospitality to everyone. When you join us at IHG®, you become part of our global family—a welcoming culture of warmth, honesty, and a passion for providing True Hospitality.

We pride ourselves on letting your personality and passions shine, recognizing your contribution, and supporting your ambition to learn and create your career path. In making a difference to our guests and owners, colleagues, and communities, every day is a chance to create great and unique experiences in your way.

With over 370,000 colleagues in nearly 100 countries sharing our values, countless opportunities are at your fingertips.

We’re growing; grow with us.

Purpose of the role 

Responsible for the development, implementation, maintenance and administration of hotel-leveland program-specific reporting and analysis for IHG Field Marketing Services, including execution of reporting needs, data gathering, distribution, analysis and strategic recommendations for internal and external stakeholders. 

• Identify and document KPIs for each Field Marketing Service including but not limited to website performance, paid media, search engine optimization, social media and overarching hotel performance. 
• Manage and execute extraction of data from various sources and systems. Design, build, distribute reports for hotel meetings, impact reporting and various leadership requirements. 
• Review data for accuracy and troubleshoot any errors in reporting, extracting, and warehousing of data; make recommendations and/or initiate correction procedures. 
• Design, produce, review and distribute key hotel-, service-specific reports and analysis, as well as ad-hoc reports as requested.  Ensure reports are produced in an accurate and timely manner, and closely review all information for accuracy prior to distribution. 
• Develop and implement automated reporting and tools. 
• Perform hands-on analyses on large volumes of hotel-level participation & performance data. 
• Provide training and education to Field Marketing team and other internal partners on reporting structures and data analysis. 
• Develop and implement Field Marketing Services Impact Reports and contribute to program’s overarching value proposition for new business development and internal/leadership presentations. 
• Maintain and optimize Field Marketing Services program and hotel participation data and manage distribution to various internal teams/systems. 
• Actively participate in the development of new services and initiatives to proactively identify supporting data, analysis, trending and reporting and requirements. 
• Produce and present executive program impact data and participation summaries for various meetings and presentations to internal & external stakeholders. 
• Act as primary reporting liaison for various teams within assigned function, ensuring data integrity and system interface of related programs and reporting tools. 
• Align with Global Field Marketing Services teams as appropriate.

Key Collaborative Network 

Key Shared Accountabilities 

•   Field Marketing Services (AMER & Global)

Key Interfaces 

• Commercial Marketing and Commercial Services Teams, including Revenue Management for Hire 
• Global Marketing Shared Services/Marketing Effectiveness 
• Data Management 
• Analytics and SalesForce Center of Excellence 
• Brands Analysts in other departments to align with reporting methodologies, metrics definitions, and best practice.
   

Educational background 

• Bachelor’s degree in Business, Hospitality, Marketing Analytics or related fields, or an equivalent combination of education and work-related experience.

Critical Experience & Expertise 

• 5-7 years progressive work-related experience with emphasis on hospitality marketing and analytics.
• To be considered for this position, candidates must possess prior experience in hospitality or hotel marketing teams.

Technical Skills & Knowledge 

• Demonstrated technical aptitude with various computer systems and data including MS Office (Excel and Access), Tableau, Adobe Analytics and SalesForce (or comparable platforms).  Advanced Excel skills are a requirement including the use of macros to streamline report-publishing process. 
• Demonstrated knowledge of hotel commercial performance and digital performance analysis. 
• Demonstrated experience in a decision-support and data warehousing environment. 
• Demonstrated project management experience in organizi