Senior Product Marketing Manager

Who We Are:

We’re a high-growth software company with a big mission: empowering K-12 district teams to do more with less. 

At LINQ, we get K12. That’s why we help districts transform K-12 school operations with best-in-class, cloud-based software solutions built to help districts return more resources to classrooms. Integrating finance, HR, nutrition management, and payments into a single, secure platform, LINQ reduces administrative burden. LINQ is trusted by 30% of school districts across the U.S. to help them operate more efficiently and serve over 1 billion meals to 17 million students annually, process payroll for 364,000 educators, administrators, and staff, and engage with millions of families through the free LINQ Connect app.    

Our team? They’re talented, committed, and fiercely loyal problem-solvers. At LINQ, you’ll find challenging and meaningful work, a team that respects and uplifts one another, and a commitment to constant improvement. Our customers love us because we’re attentive, patient, communicative, and solutions focused. They know they can count on us to not only anticipate their needs but to deliver the right answer every time. 

  LINQ’s Values:  • Act with Integrity & Build Trust: Trust is the foundation of our company. We operate with the highest standards of integrity, both internally and externally. We believe in transparency, honesty, and accountability. Building a culture where trust is earned and maintained.  • Deliver Excellence: We consistently exceed our clients’ expectations. In every interaction, we strive to anticipate needs, provide swift solutions, and go the extra mile to relentlessly impress our customers. We communicate clearly, consistently, and in a timely way to cultivate lasting relationships.  • Embrace Challenges: We embrace a growth mindset. Challenges offer opportunities to learn, grow, and improve. Continuous learning keeps us relevant and effective to ensure our solutions remain on the leading edge of innovation.  • Collaborate & Act as One Team: Diverse skills, ideas, and perspectives are our strength. Through open communication, shared goals, and a spirit of unity and mutual respect, we collaborate to achieve excellence, drive innovation, and propel our company forward as a cohesive force. 

About The Team:

LINQ’s Marketing department is the creative engine behind our mission to empower K-12 districts. We are storytellers, strategists, and data enthusiasts who work together to share our vision with school districts across the US. From crafting compelling campaigns to building meaningful connections, we ensure our solutions reach the right people. Our team thrives at the intersection of creativity and analytics, combining big ideas with measurable impact.  

About The Position: 

We are seeking a dynamic, results-oriented product marketer who is ready to make a positive impact at a mission-driven company. In this role, you will be responsible for driving go-to-market strategy and execution for the Nutrition product suite, which powers over 1 billion school meals every year. 

What You’ll Do: 

• GTM Strategy & Execution: Set and align teams on strategy and drive execution with an eye on outcomes & details. You are okay with ambiguity and generally thrive in it. 
•  GTM Readiness: Partner with Product Management and Revenue Teams to develop and execute a comprehensive GTM strategy and plan to support Nutrition segment growth objectives by building and executing GTM plays.
• Messaging & Positioning: Develop compelling and differentiated messaging and positioning to drive the overall strategy and enable internal and external communications.    Understand and leverage the value of LINQ’s Payments solutions related to LINQ School Nutrition.
• Product Launches: In partnership with Product Management, you will create, enable and lead LINQ’s GTM process to bring products to market and manage the overall lifecycle in support of customer acquisition, upsell/cross-sell and retention.
• Sales Support: Collaborate closely with Marketing, Sales, Account Management, and Product Management teams to develop buyer personas, buyer challenges, and the buyer journey. Create customer-facing materials that effectively communicate the value of LINQ's district and state Nutrition solutions.