Senior Director of Marketing (US Remote)

Who we are:
Alignable is the largest online network of small business owners in North America, with over 10 million members who discover that every relationship holds possibility. We help entrepreneurs grow through trusted relationships, referrals, and partnerships—not ads alone.
We're now in a defining chapter: transforming Alignable into the first AI-powered relationship intelligence and introduction engine for small businesses. At the center of this transformation is our AI Networking Coach—an intelligent system that guides business owners through revenue-driving networking behaviors in real time.
We are looking for a senior marketing leader on a VP trajectory to own the full growth lifecycle, establish our AI-first market position, and build the operating system for sustainable, compounding revenue.
This is not a role for a career marketer.
This is for a founder-type builder who wants to leave a mark on the next era of AI-powered growth. If you're seeking a role that can become a defining career chapter, this is it.
What you will be doing:
You'll serve as the architect of Alignable's full-funnel growth engine—from first touch to lifelong member value—while owning the evolution of our AI-driven retention, expansion, and brand narrative.
This is a player-coach role with an emphasis on player. You'll be hands-on daily—especially on the retention and lifecycle side—building campaigns, refining messaging, and working directly in the systems, not just directing from above.
You'll sit at the intersection of: - Lifecycle & Growth Marketing - AI Product-Led Growth - Retention & Monetization
You'll oversee these teams and report directly to the Chief Revenue Officer. You'll have the mandate, autonomy, and executive visibility to build what doesn't yet exist—not simply optimize what already does. This role is designed to grow into VP of Marketing as the business scales.
What you will own:
1) Full-Funnel Growth & Lifecycle Architecture: You will design and operate the end-to-end system that moves members through: - Acquisition → Activation → Value Realization → Retention → Expansion → Advocacy - Trial → Paid Conversion → Multi-Product Adoption → Long-Term Network ROIThis includes: - Building lifecycle strategy across product, email, in-app, AI, and community touchpoints - Owning conversion optimization from free to paid, and from paid to higher tiers - Defining retention strategy driven by real business outcomes—not vanity metrics
2) AI-Led Growth & Retention (AI Networking Coach Ownership):You will be the business owner of the AI Coach experience, not just a contributor. This means: - Directing the evolution of AI agent workflows, prompts, and behavioral design - Turning conversation data into monetization, retention, and expansion leverage - Building AI-driven onboarding, activation, and habit-formation systems - Defining how AI becomes a core revenue and retention engine, not a novelty feature - You'll collaborate deeply with Product, Engineering, Data, and Customer Success
3) Experimentation, Growth Velocity & Operating Rigor:You'll set the standard for fast experimentation, data-backed iteration, disciplined prioritization, and cross-functional execution. This includes: - Owning the KPI framework across acquisition, activation, retention, LTV, and monetization - Standing up experimentation systems that compound learning - Turning ambiguity into executable roadmaps - Operating with the urgency and discipline of a startup founder inside a scaled platform

What you will bring:

• 8–15 years of experience across growth, lifecycle, product marketing, or revenue marketing
• Track record of operating inside high-growth SaaS or marketplace environments
• Experience building and owning a growth system—not just executing within one
• Proven ability to lead and develop high-performing teams
• AI-native: comfortable designing with LLMs, agents, automation, and intelligent workflows
• Systems thinker who sees feedback loops and compounding advantage
• Strong writer with clarity, persuasion, and economic precision
• Fluent moving between strategy and execution, brand and performance, product and marketing
• Visible bias toward action, ownership, and accountability
• Founder, early-stage, or zero-to-one experience preferred
• A desire for real leverage and impact, not just a bigger team

What success looks like (12-18 months):

• Alignable has a clearly recognized AI-powered market identity
• The AI Networking Coach is a primary driver of retention and expansion
• Lifecycle conversion and paid activation meaningfully outpace historical baselines
• Marketing opera