Senior Manager, Customer Marketing - Away From Home

Job Description

The Senior Manager, Customer Marketing – National Accounts is a critical role dedicated to the Non-Commercial channel, a priority growth channel for the US Away From Home (AFH) Business Unit. This role is essential in developing clear strategic priorities, implementing structured go-to-market plans, and developing customer relationships to drive our objectives forward.

AFH is all about Taste, Flavor, and Experience and the National Accounts channel is a place that all three elements come to life! This role will accelerate current and create new, high impact initiatives to drive market share, create branded experiences with some of the most iconic brands in the world, and secure innovation on a national scale.

This role provides opportunities to partner with some of the largest customers in the National Accounts space such as Compass Foodbuy and Aramark, and also focus specifically on priority channels such as Colleges and Universities. For both, you will lead high-impact initiatives with high-visibility to senior leadership. This channel provides a unique opportunity to develop core skills in B2B marketing with a heavy focus on full channel marketing management and go-to-market strategies, and in-depth business insight to drive impactful strategies of growth.

What's on the menu?

• Lead marketing strategy and execution for National Accounts, specifically for 2-3 key customers (ex. Compass Foodbuy) and 2-3 specific channels (ex. Colleges & Universities)

• Partner with company leadership to define priorities and objectives, specific to key customer joint business plans

• Optimize our presence and initiatives on distributor online platforms increasing awareness and conversion particularly on our core categories

• Collaborate with our AFH Digital team to elevate digital capabilities

• Leverage data and insights to see opportunities leading to prioritizing channels, segments, categories, and products across customers

• Develop initiatives and partner with Sales to drive sell-in of innovation products while thinking out of the box for how to accelerate and expand innovation adoption and execution

• Drive assortment, in-store execution, and targeted branded campaigns in cash & carry

• Develop and support relationships with customer and industry partners to drive the marketing agenda and support the overall channel strategy

• Build tools and resources to aid sales teams (internal & external) selling into distributors and operators

• Collaborate closely with cross-functional leaders including but not limited to Sales, Brand Marketing, Consumer Insights, Culinary, Finance, Project Management, R&D, and Operations to strengthen marketing fundamentals a build a broad approach to driving business growth

• Travel 10-15%

Recipe for Success - apply now if this sounds like you!

• Experience in multi-channel marketing, product management, brand management, or Consumer Goods Sales; Foodservice experience a plus but not required

• Foundational experience in the functionality and dynamics of P&L management

• Ability to persuade, adapt and build credibility across organizations, internally and externally across all levels to influence decision making and customer needs

• Self-starter mentality with a positive demeanor to make a difference each day

• Pro-active problem solver, with the ability to assess an issue and develop action steps for resolution

• Able to work as part of a matrix, with an ability to collaborate cross-functionally towards a common goal

• An impeccable ability for balancing creativity with business needs, keeping the consumer at the center of the work

• Strong numerical and analytical skills with ability to interpret quantitative data and perform detailed trend analysis applying raw data

Here at Kraft Heinz, we grow our people to grow our business, because we believe that great people make great companies. When you join our table, you can expect:

• Access to an array of holistic wellness benefits* and perks, including medical, dental and vision coverage

• 7% 401(k) matching

• Business Resource Groups (BRGs) to help foster diversity, inclusion, and belonging for all employees

• An industry-leading total rewards package that emphasizes a high discretionary bonus.

*Benefits begin 30 days after hire for hourly employees, and immediately upon hire for salaried employees.

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