Senior Web Content Writer

About Zscaler

Zscaler is a pioneer and global leader in zero trust security. The world’s largest businesses, critical infrastructure organizations, and government agencies rely on Zscaler to secure users, branches, applications, data & devices, and to accelerate digital transformation initiatives. Distributed across more than 160 data centers globally, the Zscaler Zero Trust Exchange platform combined with advanced AI combats billions of cyber threats and policy violations every day and unlocks productivity gains for modern enterprises by reducing costs and complexity.

Here, impact in your role matters more than title and trust is built on results. We believe in transparency and value constructive, honest debate—we’re focused on getting to the best ideas, faster. We build high-performing teams that can make an impact quickly and with high quality. To do this, we are building a culture of execution centered on customer obsession, collaboration, ownership and accountability. 

We champion an “AI Forward, People First” philosophy to help us accelerate and innovate, empowering our people to embrace their potential. If you’re driven by purpose, thrive on solving complex challenges and want to make a positive difference on a global scale, we invite you to bring your talents to Zscaler to help shape the future of cybersecurity.

Role Overview

We are seeking a Senior Web Content Writer to join our Web team, reporting to our SEO/AEO and Web Content leader. This role creates, optimizes, and maintains high-quality website content that drives organic growth and supports our go-to-market strategy. You’ll blend clear, credible technical writing with SEO/AEO best practices—turning complex topics into accessible narratives optimized for SEO and AEO to perform across search and AI-driven experiences.

You’ll collaborate closely with web engineers, designers, SEO/AEO and analytics partners, and product/growth marketing to ship content that performs. English is the primary language, but given our global platform, experience supporting multilingual and translated content is a must.

What you’ll do (Role Expectations)

• Create and optimize web content (pages, blogs, solution content, resources) aligned to priority keywords, search intent, and topic clusters.
• Partner with SEO/AEO and analytics to improve performance through on-page best practices (internal linking, metadata, accessibility basics, structured content/schema where applicable) and ongoing iteration.
• Collaborate cross-functionally with SMEs, product/growth marketing, UX/design, and engineering to ensure technical accuracy, clarity, and on-brand messaging.
• Refresh and maintain existing content by auditing key pages, updating for product/market changes, and sustaining quality aligned to Experience, Expertise, Authoritativeness, and Trustworthiness (E-E-A-T).
• Use AI responsibly for ideation, outlines, and early drafts—then refine for accuracy, tone, originality, and compliance.

Who You Are (Success Profile)

• You act like an owner. Your passion for the mission fuels your bias for action. You operate with integrity because you genuinely care about the outcome. True ownership involves leveraging dynamic range: the ability to navigate seamlessly between high-level strategy and hands-on execution.
• You are a problem-solver. You love running towards the challenges because you are laser-focused on finding the solution, knowing that solving the hard problems delivers the biggest impact.
• You are a high-trust collaborator. You are ambitious for the team, not just yourself. You embrace our challenge culture by giving and receiving ongoing feedback—knowing that candor delivered with clarity and respect is the truest form of teamwork and the fastest way to earn trust.
• You are driven by innovation. You have a deep curiosity for how things work and are energized by solving complex technical challenges. You believe in the power of technology to accelerate transformation and are always looking for a better, more secure, and scalable way.
• You think at scale. You connect your day-to-day work to the larger company mission and think globally. You build solutions, processes, and teams that are not just effective today but are built to last and support a high-growth, global organization.

What We’re Looking for (Minimum Qualifications)

• 3+ years of web/content writing experience (SaaS/B2B tech preferred; cybersecurity a plus).
• Proven understanding of SEO and AEO, including search intent and content structuring for discovery and engagement.
• Excellent writing, ed