Sr. Director, Omnichannel Enablement

About Acadia Pharmaceuticals   Acadia is committed to turning scientific promise into meaningful innovation that makes the difference for underserved neurological and rare disease communities around the world. Our commercial portfolio includes the first and only FDA-approved treatments for Parkinson’s disease psychosis and Rett syndrome. We are developing the next wave of therapeutic advancements with a robust and diverse pipeline that includes mid- to late-stage programs in Alzheimer’s disease psychosis and Lewy body dementia psychosis, along with earlier-stage programs that address other underserved patient needs. At Acadia, we’re here to be their difference.

Position Summary:

The Director of Omnichannel Engagement Strategy is responsible for designing and executing an integrated, customer-centric strategy that delivers a seamless and personalized experience across all digital and in-person touchpoints. This role will lead the planning, development, and optimization of engagement journeys for healthcare professionals, patients, and caregivers, ensuring alignment with brand objectives and compliance with regulatory standards. Partnering closely with cross-functional teams across Brand, Field, Medical Affairs, IT, and Analytics, this leader will leverage data, technology, and creativity to orchestrate impactful campaigns, optimize channel performance, and continuously improve customer engagement.

Primary Responsibilities:

Strategy & Planning:

• Omnichannel Strategy: Plan and lead the development and execution of the brand's omnichannel engagement strategy and customer journeys for targeted segments.
• Channel Orchestration: Define the optimal sequencing and mix of channels (e.g., Email, Websites, Mobile Apps, Social Media, Field Sales/MSLs, Direct Mail, Media, SEM/SEO) to deliver the right content to the right customer at the right time.
• Customer Insights: Leverage in-depth understanding of customer behaviors, needs, and preferences to inform and refine engagement strategies.
• Test & Learn: Establish and lead a measurement framework and learning agenda to continuously test, optimize, and iterate on campaign performance and channel effectiveness.

Execution & Enablement:

• Cross-Functional Collaboration: Partner closely with Brand/Medical Affairs, Sales, IT/Technology, Regulatory/Compliance, and Analytics teams to ensure alignment and seamless execution of omnichannel programs.
• Technology Management: Drive the utilization and integration of key platforms (e.g., Salesforce Marketing Cloud, Veeva, Adobe Experience Manager) to enable personalized communication and data capture.
• Content & Creative: Oversee the development of omnichannel marketing briefs and collaborate with creative/media agencies to ensure content is tailored for each channel and customer journey stage.
• Field Force Enablement: Develop tools, training, and processes to enable Field Sales and Medical Science Liaisons (MSLs) to be effective, integrated touchpoints within the overall customer journey.

Compliance & Governance:

• Regulatory Adherence: Ensure all omnichannel activities and content comply with pharmaceutical industry regulations, data privacy laws (e.g., HIPAA), and company policies.
• Data Governance: Understand and execute data capture, privacy, and consent management consistently across all channels.

Education/Experience/Skills:

Bachelor’s degree in business, STEM, or other related field. MBA preferred.  An equivalent combination of relevant education and applicable job experience may be considered.  Minimum of 15 years of relevant progressive experience in the pharmaceutical/medical device industry with a focus in cross functional leadership experience.  

Must possess:

• Education: Bachelor's degree required; advanced degree preferred (e.g., MBA, Master’s in Digital Marketing).
• Experience: 10+ years of experience in digital marketing, CRM, or omnichannel strategy, with significant experience in the pharmaceutical, biotech, or healthcare industry preferred.
• Technical Proficiency: Proven experience managing omnichannel campaigns and platforms such as Salesforce Marketing Cloud, Veeva CRM/Promotional Channels, or Adobe Experience Manager.
• Strong understanding of data analytics, measurement frameworks, and deriving actionable insights.
• Excellent communication, presentation, and cross-functional leadership skills.