Associate Director, Marketing – Frozen Snacks

Job Description

The Associate Director, Marketing - Frozen Snacks at a high-level will be responsible for:

• Managing a portfolio of frozen snacks brands which includes TGIF, Bagel Bites, Delimex, Nancy’s and Lunchables Grilled Cheese

• Developing overall brand strategies and short/long-term plans, and guiding a cross-function team through delivery

• Managing & coaching 3 direct reports (2 Brand Managers & 1 Associated Brand Manager)

This position is best suited for someone who is comfortable juggling multiple projects simultaneously, can identify and prioritize activities for maximum portfolio impact, has a strong bias for action, and excellent communication skills. An individual with an entrepreneurial attitude and desire to lead a team is best set up to succeed in this role.

Key Components of the Role:

• Own the P&L for frozen snacks and accountability for delivering volume, profit, and market share objectives

• Lead annual business planning routes for frozen snacks portfolio including brand plans, category stories, ZBB budget, annual operating plan, etc.

• Oversee frozen snack portfolio demand forecasting, sales/category stories, and various commercialization efforts (product/pack changes including quality improvements & cost reductions)

• Leverage syndicated data sources to understand own brand & competitor performance, bringing forth insights, and actions plans that drive key business targets

• Closely partner with Frozen Snacks Comms Brand Manager & Analyst on execution of marketing activations (above the line & omni), and with the platform innovation team on the frozen snack’s innovation roadmap

• Foster a culture of ownership and perseverance

Highlights of Select Projects in Scope:

• Build and operationalize vision for Delimex including sharpening brand foundations, innovation pipeline, renovation agenda and margin glide path

• Scale launch of Delimex Quesadilla, monitoring performance and actioning adjustments to go-to-market plan in real time to deliver or exceed targets

• Oversee the building & alignment of a demand generation plan for Bagel Bites including path on quality improvement and a roadmap for long term capacity unlock with conversion to bags  

QUALIFICATIONS:

• Proven ability to think big picture / define the destination, complemented with the willingness and ability to work in the details

• Has built and executed a strategic growth plan for a brand across top & bottom-line, over a 1YP and 3YP Horizon that drove measurable brand growth

• Delivered results in driving demand for a brand across the 4 Ps of the marketing mix: product, price, place, and promotion and can coach others to do so as well

• Strong business acumen – must have expertise in demand forecasting, consumption analysis (POS & panel), and P&L fluency

• Proven ability to ruthlessly prioritize limited resources to achieve maximum impact

• Experience building/refreshing brand foundations including establishing brand aspiration, honing in on ownable positioning, defining consumer target and consumer jobs to be done

• Experience managing a team coupled with a passion for team development & culture building

Location(s)

Chicago/Aon Center

Kraft Heinz is an Equal Opportunity Employer that prohibits discrimination or harassment of any type. All qualified applicants are considered for employment without regard to race, color, national origin, age, sex, sexual orientation, gender, gender identity or expression, disability status, protected veteran status, or any other characteristic protected by law. Applicants who require an accommodation to participate in the job application or hiring process should contact NATAI@kraftheinz.com .