Product Director, Professional Promotion, Head & Neck Cancer

At Johnson & Johnson, we believe health is everything. Our strength in healthcare innovation empowers us to build a world where complex diseases are prevented, treated, and cured, where treatments are smarter and less invasive, and solutions are personal. Through our expertise in Innovative Medicine and MedTech, we are uniquely positioned to innovate across the full spectrum of healthcare solutions today to deliver the breakthroughs of tomorrow, and profoundly impact health for humanity. Learn more at jnj.com.

As guided by Our Credo, Johnson & Johnson is responsible to our employees who work with us throughout the world. We provide an inclusive work environment where each person is considered as an individual. At Johnson & Johnson, we respect the diversity and dignity of our employees and recognize their merit.

Job Function:

Marketing

Job Sub Function:

Advertising & Promotions

Job Category:

Professional

All Job Posting Locations:

Horsham, Pennsylvania, United States of America

Job Description:

Johnson & Johnson is currently recruiting for a Product Director, Professional Promotion, Head & Neck Cancer, located in Horsham, PA.

 

About Oncology

Our expertise in Innovative Medicine is informed and inspired by patients, whose insights fuel our science-based advancements. Visionaries like you work on teams that save lives by developing the medicines of tomorrow.

Our Oncology team is focused on the elimination of cancer by discovering new pathways and modalities to finding treatments and cures. We lead where medicine is going and need innovators with an unwavering commitment to results.

Join us in developing treatments, finding cures, and pioneering the path from lab to life while championing patients every step of the way.

Learn more at https://www.jnj.com/innovative-medicine

 

The Product Director will lead U.S. HCP professional promotion strategy and execution for the launch of RYBREVANT FASPRO™ in head and neck squamous cell carcinoma (HNSCC). This role is accountable for shaping launch strategy, developing differentiated promotional approaches, and delivering high-impact marketing tactics that support HCP adoption and appropriate use.           

This role will also help shape the market by generating insights, implementing market development initiatives, and identifying opportunities to evolve standards of care. This Product Director will work across multiple functions and teams, including Sales, Sales Training, Lung Marketing Team, Commercial Excellence, Finance, Medical Affairs, Field Medical, Global Commercial Strategy, R&D, New Business Development, Corporate Communications, and outside agencies and vendors in order to effectively execute key commercial activities. 

 

Responsibilities / Areas of Focus may include but not limited to the following:

• Lead development of comprehensive marketing plans for launch, including strategy, positioning, and messaging, to achieve business goals 

• Ensure integrated tactical execution in close partnership with Lung marketing team, Global Commercial Strategy Organization, Sales, Medical Affairs, and key internal partners 

• Lead and manage the agency of record as well as other agencies to deliver high-quality promotional tactic

• Collaborate with sales training and other learning teams to implement sales meetings and ongoing field development

• Develop KOL engagement strategy, advisory boards, and peer-to-peer educational initiatives to drive insight generation and clinical dialogue

• Partner with Insights & Analytics to translate insights into actionable strategies and performance measurement          

• Apply innovative thinking, grounded in data and customer insights, to address complex business and market challenges.

 

Qualifications: