Jr Publicist - Targeted Marketing DAILY (UNION)

Job Posting Title:

Jr Publicist - Targeted Marketing DAILY (UNION)

Req ID:

10094415

Job Description:

Junior Publicist, Targeting Marketing & Field Publicity (Daily Union)

This role reports to the Vice President of Targeted Marketing & Field Publicity and works at the direction of the Director and Senior Publicist on the team.

The role of Junior Publicist on the Targeted Marketing & Field Publicity is an exciting opportunity within our overall Global Publicity team which you will find listed below. This targeted marketing and field PR team is responsible for the overall field directives for all branded content theatrical and platform releases (Walt Disney Studios, 20th Century Studios, Walt Disney Animation Studios, Pixar, Lucasfilm, Marvel, Disney+, Hulu).  They are responsible for developing and executing the field publicity strategy, word-of-mouth screening programs and activations, working with filmmakers & talent on behalf of press tours, screenings & reviews, press coverage, regional stunted events, and more.

This is a Union 600 role.
 

Responsibilities:

• Coordinate extensive WOM regional screening programs and regional press screenings

• Assist in press invitations on behalf of press days, junkets, activations, screenings

• Site staff for select regional screenings

• Regional press list management, maintain internal database of regional press, oversee press attendance memos and charts   

• Assist and/or craft regional word of mouth ticketing program initiatives

• Data entry support, management of BOX folders, assist in management of campaign summary reports

• Respond to and navigate field inquiries from WOM partners and agencies across multiple titles

• College Program outreach and scheduling

• Liaise with Multicultural PR team on behalf of regional activations and screenings

• Coordinate anti-piracy security in the field

• Oversee asset delivery for extensive regional activations

• Support junket and press day planning

• Support regional film festival planning 

• Support regional talent/press tour planning inclusive of crafting talent schedules

• Select travel to domestic regional events

• Craft field campaign directives for external partner support

• Collaborate with internal partners for agency approvals on assets, product, and local non-profits

• Work with multiple internal groups to track RSVPs for regional screenings 

• Distribute Studio press blasts and written materials to field agencies

• Coordinate and track press breaks  

• Vendor invoice processing  

• Demonstrated ability to work under pressure, meet tight deadlines with budgetary constraints and changing priorities

• Other duties as required

Qualifications:

• Relevant experience in Field Publicity and Field Marketing

• Experience executing extensive word-of-mouth screening campaigns

• Possess relationships with key regional media

• Ability to build and maintain connections with key journalists, social media influencers, and experiential agencies

• Excellent written and verbal communication skills

• Detail oriented with superior organizational skills

• Experience in entertainment publicity would be an asset

• Creative mindset

• Passion for pop culture and entertainment

• Able to prioritize, multi-task and work well with others in a fast-paced environment

• The ability to juggle multiple projects simultaneously and perform well under pressure

• Flexibility to work evenings/weekends on an as need basis

The scale pay rate for this role Burbank, California is $43.24 per hour. The base pay actually offered follows the minimum wage from the pay scale agreed upon in the applicable Collective Bargaining Agreement and may also vary depending on the candidate’s geographic region, job-related knowledge, skills, and experience, among other factors.

Job Posting Segment:

DEMRKTG

Job Posting Primary Business:

Studio Marketing - Publicity

Primary Job Posting Category:

Publicity Film/TV/Streaming

Employment Type:

Full time

Primary City, State, Region, Postal Code:

Burbank, CA, USA

Alternate City, State, Region, Postal Code:

Date Posted:

2024-07-03