Sr. Manager, Marketing Activation Sciences

Job Description

This role is based remotely but if you live within a 50-mile radius of Austin, TX, Roswell, GA or Warren, MI, you are expected to report to that location three times a week, at minimum

This job may be eligible for relocation benefits.

The Role:

The senior manager of Marketing Activation Sciences is the internal expert on the methodology and practice of targeting prospective vehicle audiences. The SM has deep technical expertise in best-in-class targeting methodologies, integration of 1P/3P data sources, onboarding of identity resolution services, and media/channel platforms. The individual has expertise in data privacy issues, Martech concepts and demand generation tactics. 

 This leader will work closely with stakeholders in the vehicle brands and the Performance Driven Marketing team to ensure business acceptance of proposed methods, objective performance evaluation, and optimization of audience activation that drive sales. 

As a leader with a technical background, you will be responsible for leading a team of hands-on practitioners, drawing insights, and creating scalable data products and models that identify targeting and activations with high return on investment, via hypothesis testing, prototyping, and experimentation. Our team is focused on delivering future-focused, consumer-centric, prescriptive solutions that allow GM to stay proactive and nimble in our exciting transition to EVs. 

This is a global role focused on driving analytics partnership and strategy. You will be an ambassador for the greater Enterprise Data, Analytics, and Insights team, and focused on democratizing data and decisions. You will lead a team and be tasked with their growth and development through instruction, education, coaching and mentorship, amplifying the value and impact that analytics can make across GM. This leader has balance – they strike the right chord of technical leadership and coaching, humbly elevating and advocating for their team – with an equilibrium of storytelling, showing influence and strategic focus for peers and leaders of supporting functions, enabling them to drive revenue growth.  

What You'll Do:

• Possess contextual business knowledge and functional domain expertise in the advertising and media space, showing a proven ability of using data, analytics, and insights to add revenue and business-impacting value in this via audience selection and behavioral engagement. 

• Own a strategic roadmap with executable outcomes to provide business value and impact.  

• Have exceptional stakeholder management skills, able to prioritize asks, and move requests from the point of curiosity into realized data products, insights, and solutions. 

• Possess knowledge of how to map data skills, techniques, and tools to problems. 

• Work with a product owner and teammates to develop requirements definitions. 

• Exhibit a perspective of constrained curiosity, asking why, and suggesting experimentation to drive incremental impact. 

• Exhibit the ability to tell a succinct, data-driven story in any forum and tailor delivery to a wide range of stakeholder levels, from analyst to senior executive. 

• Lead, mentor, and develop a team that can tackle diverse problems across the business, identifying strengths and weaknesses and allocating accordingly. 

• Ensure a superior level of deli