Sr. Manager, Digital Media Analytics

Comcast brings together the best in media and technology. We drive innovation to create the world's best entertainment and online experiences. As a Fortune 50 leader, we set the pace in a variety of innovative and fascinating businesses and create career opportunities across a wide range of locations and disciplines. We are at the forefront of change and move at an amazing pace, thanks to our remarkable people, who bring cutting-edge products and services to life for millions of customers every day. If you share in our passion for teamwork, our vision to revolutionize industries and our goal to lead the future in media and technology, we want you to fast-forward your career at Comcast.

Job Summary

Our Media Strategy and Planning team is responsible for optimizing media investment for Xfinity. Within this group, the Digital Media Analytics team operates as a shared service, delivering scalable analytic solutions and capabilities that support all lines of business. We are at the forefront of evolving advanced measurement technologies to ensure they are durable, futureproof, and privacy-compliant.
 
Our vision is to evolve advanced advertising capabilities that are resilient and aligned with privacy standards, while building robust targeting and measurement solutions that enhance media performance. We continuously test and evaluate new approaches to mitigate the impact of signal loss and are committed to educating, onboarding, and driving adoption of these capabilities across stakeholder groups.
 
We are seeking an independent, strategic, and analytical thinker who thrives in a collaborative environment and can build strong relationships with headquarters and divisional media teams, Enterprise Business Intelligence (EBI) as well as our media agency and advertising partners. The ideal candidate will be a self-starter and excellent communicator, with deep expertise in digital advertising technology, data querying and summarization, web analytics, and statistics. A proven track record of using data to shape business strategies is essential.

Job Description

Core Responsibilities

The position will be responsible to develop and scale the digital media multi-touch attribution (MTA) solution and cross channel demand and acquisition analytics, improve measurement, and develop insight to drive acquisition ROI.  

• Lead MTA strategic roadmap, performance measurement, reporting, and implementation across Residential and Comcast Business 
• Drive platform enhancements to support new channels and lines of business 
• Build actionable MMM/MTA use cases for divisional optimization 
• Partner with vendors to ensure MTA data accuracy and integrity 
• Use MTA tools for customer journey analysis and media efficiency improvements 
• Develop communication plans to share insights across teams 
• Educate stakeholders on MTA reporting and platform capabilities 
• Expand MTA adoption with media and social partners 
• Lead analytics and reporting across Paid Search, Display, Social, and Online Video 
• Optimize digital media investment through demand and audience analytics 
• Collaborate with media agencies on audience reporting 
• Support cross-channel analytics (including offline) and identify reporting gaps 
• Automate reporting for SEM, Display, Social, and OLV 
• Enhance data integration to improve performance reporting 
• Develop solutions to streamline reporting and automate data discrepancy resolution 
• Present detailed quantitative analysis and qualitative insights to senior leadership to inform strategic and tactical decisions 
• Leverage strong listening, facilitation, and organizational skills to lead cross-functional teams in a complex environment 
• Consistent exercise of independent judgment and discretion in matters of significance.
• Regular, consistent and punctual attendance. Must be able to work nights and weekends, variable schedule(s) as necessary.
• Other duties and responsibilities as assigned.

Minimum Requirements:

• Bachelor’s Degree with a quantitative focus required-Statistics, Economics, Marketing or other quantitative related field. MBA & advanced degree in quantitative field preferred. The equivalent in related work experience may be substituted. 
• Analytical experience with online marketing and ecommerce space, critical understanding of online media, exposure to Off-Line Media, as well as technology a plus 
• Hands on experience cross platform data and spreadsheet skills & ability to interpret data to drive decisions 
• Expert in data analytics languages & tools, SQL, Python, R 
• Ability to think strategically and drive ideas into action, with a positive outlook and willingness to take personal initiative.