Marketing Manager, CRM Operations – Yahoo Sports

Yahoo Sports is one of the internet’s leading destinations for comprehensive sports news and innovative fantasy games. We produce insightful content across multiple platforms and curate quality coverage from around the web to inform and entertain fans. We're an original fantasy sports pioneer, with a legacy of innovation that helps us continue to be a fantasy leader. And as one of the most-visited sports platforms on the internet, we're one of the best places for brands to reach fans.

Overview

• Yahoo is a trusted guide for millions of users around the world, delivering personalized content and experiences through our iconic products. For advertisers and marketers, Yahoo’s powerful data and omni-channel solutions drive meaningful results.
• We’re looking for an enthusiastic, technically-savvy CRM Operations Manager to support CRM initiatives for Yahoo Sports. In this hands-on role, you’ll execute dynamic, data-driven marketing campaigns across email, push, and newsletter channels to engage millions of fans—helping them connect to the sports and products they love.
• This is an exciting opportunity for someone with 2–5 years of experience in technical CRM or email marketing operations to grow their impact on a high-visibility team. You’ll work closely with marketing strategists, engineers, and analysts to deliver personalized experiences at scale, while learning best-in-class lifecycle marketing practices along the way.

Key Responsibilities

• Campaign Execution: Build and deploy engaging, user-led campaigns across email, push, and newsletters to support sports marketing initiatives—ranging from product launches to new user onboarding and lifecycle automation.

• Lifecycle Program Management: Own the setup, maintenance, and quarterly audits of recurring and triggered CRM programs—ensuring accuracy, deliverability, and optimal user experience.

• CRM Best Practices: Stay up to date on the latest trends in email marketing, mobile engagement, and personalization strategies—and apply them to every campaign.

• Data Collaboration: Partner with engineering and data teams to translate business objectives into smart targeting strategies and technically sound audience segments.

• Testing & Optimization: Implement A/B tests and campaign experiments to continuously improve performance and drive learnings.

• Reporting & Insights: Build dashboards and produce quarterly roll-up reports to share performance insights, test results, and recommendations for future improvements.
   

What You Bring

• 2–5 years of experience executing CRM programs, with hands-on knowledge of email, push, and SMS marketing campaigns.

• Demonstrated ability to work with large-scale audience segments and troubleshoot data or targeting issues.

• Familiarity with HTML and experience resolving common email coding problems.

• Ability to thrive in a fast-paced, dynamic environment with multiple competing priorities.
  Strong project management skills and attention to detail.

• Proficiency with CRM tools and platforms (e.g., Zeta, Moveable Ink, Stensul)

• Experience with dynamic content scripting (e.g., liquid scripting) is a plus.

• Collaborative spirit, strong communication skills, and a proactive, solution-oriented mindset.

• Proficiency in essential business tools, including Google Workspace (Sheets, Docs, Slides), Microsoft Office (Excel, PowerPoint, Word), and Photoshop, with the ability to confidently navigate internal systems and marketing operations platforms.

• BA/BS degree in Marketing, Communications, or a related field.
   

Why This Role?

• This role is perfect for someone who’s passionate about sports, energized by CRM operations, and excited to work with one of the world’s most recognized brands. You’ll be part of a collaborative team focused on innovation, fan engagement, and making CRM a standout touchpoint in the Yahoo Sports experience. If you love combining marketing creativity with technical know-how—and want to work at the intersection of sports and digital media—this is your opportunity to make an impact.

The material job duties and responsibilities of this role inc