Associate Director, Marketing Effectiveness

Position Summary

The Associate Director, Marketing Effectiveness is responsible for optimizing marketing capabilities, driving operational efficiency, and ensuring strategic and cost-effective partnerships with external agencies and select vendors. This role will lead efforts to enhance marketing execution by defining best practices, implementing structured processes, and overseeing vendor engagement. The individual will collaborate closely with brand teams, commercial operations, and finance to improve marketing performance, streamline agency operations, improve workflows, and maximize return on investment.

Key Responsibilities

• Marketing Excellence & Capability Development: Establish and implement best practices, tools, and frameworks to enhance marketing execution, ensuring consistency and efficiency across CNS brand teams.
• Agency Management & Performance Optimization: Oversee agency selection, contracting, and performance evaluation to ensure strong partnerships and high-quality outputs while optimizing marketing spend.
• Marketing Process Improvement: Identify inefficiencies in marketing execution and develop scalable solutions to enhance operational effectiveness.
• Integrated Performance Measurement: Implement structured KPIs and performance tracking methodologies to drive data-driven decision-making and continuous optimization of marketing initiatives.
• Cross-Functional Collaboration: Partner with commercial operations, finance, legal, compliance, and brand teams to align marketing operations and agency engagements with broader organizational goals.
• Budget & Resource Allocation: Ensure that marketing investments in agencies and execution are effectively managed, aligned with strategic priorities, and delivering measurable impact.

Qualifications & Key Competencies

• Bachelor’s degree in Business, Marketing, or a related field; MBA preferred
• 8+ years of experience in marketing operations, agency management, or marketing effectiveness within the pharmaceutical or healthcare industry
• Strong project management and process optimization expertise
• Experience in agency/vendor relationship management and marketing budget oversight
• Ability to analyze marketing performance data and leverage insights for strategic adjustments
• Excellent communication, negotiation, and stakeholder management skills
• Proven ability to drive cross-functional collaboration and execute process improvements
• Experience working in a matrixed environment with multiple stakeholders

Competencies
Accountability for Results - Stay focused on key strategic objectives, be accountable for high standards of performance, and take an active role in leading change.
Strategic Thinking & Problem Solving - Make decisions considering the long-term impact to customers, patients, employees, and the business.
Patient & Customer Centricity - Maintain an ongoing focus on the needs of our customers and/or key stakeholders.
Impactful Communication - Communicate with logic, clarity, and respect. Influence at all levels to achieve the best results for Otsuka.
Respectful Collaboration - Seek and value others’ perspectives and strive for diverse partnerships to enhance work toward common goals.
Empowered Development - Play an active role in professional development as a business imperative.

Minimum $164,530.00 - Maximum $245,985.00, plus incentive opportunity: The range shown represents a typical pay range or starting salary for candidates hired to perform the work. Other elements may be used to determine actual salary such as the candidate’s job experience, specific skills, and comparison to internal incumbents currently in role. This information is provided to applicants in accordance with states and local laws.

Company benefits: Comprehensive medical, dental, vision, prescription drug coverage, company provided basic life, accidental death & dismemberment, short-term and long-term disability insurance, tuition reimbursement, student loan assistance, a generous 401(k) match, flexible time off, paid holidays, and paid leave programs as well as other company provided benefits.

Come discover more about Otsuka and our benefit offerings;