Retail Account Manager, Vaccines - Southeast
PfizerAbout the role
Role Summary
The Retail Pharmacy Account Manager (RAM) is responsible for developing durable business, deepening collaboration with Retail Pharmacy Field Leaders and growing appropriate use of Pfizer Primary Care Retail Pharmacy products. This is accomplished by identifying shared objectives, aligning resources, and deploying innovative solutions to achieve targeted business results. The RAM’s primary focus is to ensure access to the Pfizer retail pharmacy portfolio through the development of productive relationships with Retail Pharmacy field leaders to support mutually aligned goals through projects and educations that drive operationalization. Additionally, the RAM will engage diverse local stakeholders, combining innovative thought, entrepreneurial business acumen, and account management skills. This candidate will need to work with highly matrixed organizations at Pfizer and its Retail customers. This position reports to the National Pharmacy Business Director (NPBD) and must collaborate closely with the Retail Trade Account Director (TAD), Sales and Account colleagues, Marketing & CCG, Medical and Legal and Compliance to plan and implement activities to achieve national, regional and district Pfizer goals and objectives.
Responsibilities
Customer & Account Management
Initiate and cultivate relationships with key retail pharmacy field leaders (decision makers and influencers) within the target customers such as Divisional Vice Presidents or equivalent, Retail Pharmacy Regional & District Leaders, Clinical Directors, Field Clinical Trainers, Field Operations, and other field pharmacy leaders outside the HQ offices who implement chain HQ direction to implement retail pharmacy-based programs
Leverage Pfizer’s value proposition to create mutually beneficial business opportunities that result in action and outcomes
Identify, connect and communicate multiple insights from various stakeholders to develop a plan of action that is mutually beneficial to Pfizer and the customer
Seek out opportunities for synergy and collaboration to achieve both Pfizer and Retail Pharmacy customer goals through active and transparent customer planning
Develop a tailored account management approach to each account based on their needs and adapt in response to evolving markets
Prioritize retail customers opportunities and projects to maximize impact; leveraging all available internal data sets and stakeholder maps (to include Watchtower) input to optimize decision making
Train and compliantly share externally-facing performance data with approved Retail Pharmacy Field Leaders
Use customer-facing Population Health Discovery Tool (PHDT) to share geographic & demographic immunization opportunities
Conduct expert account planning and practice effective project management using Pfizer Account Management resources (i.e. Valkre, etc.)
Implement and measure impact of customer-aligned Projects and Educations
Identify & prioritize top Retail areas to progress the Operationalization process and track the progress of these targeted areas (Communication, Education, Patient Identification, Execution, and Stocking)
Employ strong pre-account management planning, effective presentation to focused and productive questions, as part of effective solutions-oriented project plans
Generate sustained immunization initiatives with Retail pharmacy field leaders by successfully aligning Pfizer RC-approved resources to a customer’s immunization programs
Use latest RC-approved educational content and resources to address needs of customers
Implement pull through with effective project management to include field leader education and patient identification through workflow engagement tools
Facilitate internal sharing of chain best practices in patient identification, workflow, and counseling
Analyze and monitor key market trends, competition, past customer interactions, and other market data to maximize effectiveness of each account interaction
Complete Full Account Management Curriculum Training, as well as Retail Pharmacy specific training
Execute marketing programs across customer segment and present RC-approved materials to deliver value added messaging in a compelling manner; developing and executing projects that are strategic in nature and may have near, mid, and long-term market and business impact
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