Vice President, Marketing & Product Management (HYBRID Shelton, CT or Boston, MA)

When joining PerkinElmer, you select an experienced and trusted leader in scientific solutions, with the support of a global service network and distribution centers, providing the right solution, at the right time, to meet critical customer needs.  With over an 80+ year legacy of advancing science and a mission of innovating for a healthier world, our dedicated team collaborates closely with commercial, government, academic and healthcare customers to deliver our broad portfolio of analytical solutions, and OneSource services.

Job Title

Vice President, Marketing & Product Management (HYBRID Shelton, CT or Boston, MA)

Location(s)

Boston, Shelton

PerkinElmer is looking for a Vice President of Marketing & Product Management who will play a critical leadership role, driving the strategic vision and execution of business strategy, marketing execution (digital & traditional) and overall product & marketing initiative alignment. This position requires a visionary leader with a deep understanding of market dynamics, customer needs, and competitive landscapes in addition to strategic planning, execution & best-in-class product launch & lifecycle processes. The VP of Marketing & Product Management will work closely with cross-functional business teams to ensure the successful launch and sustained growth of our product portfolio in addition to supporting the entire PerkinElmer business from a Digital standpoint.

Responsibilities

Key Responsibilities:

Strategic Leadership:

• Develop and implement a comprehensive product marketing strategy aligned with the company's overall business goals.
• Lead market analysis, customer segmentation, and competitive analysis to identify opportunities and threats.
• Define and communicate the product value proposition, positioning, and messaging.

Product Launch and Lifecycle Management:

• Oversee the planning and execution of product launches (including new product project priorities), ensuring alignment with marketing, sales, and product development teams.
• Manage the product lifecycle, from ideation and development to launch and post-launch activities.
• Drive go-to-market strategies and ensure timely delivery of marketing assets and collateral.
• Ensure close execution and collaboration between product and marketing teams both for new product introductions in addition to the annual planning & marketing execution process.

Marketing Plan Execution

• Oversee digital marketing strategies including SEO, SEM, marketing campaigns, and content marketing.
• Develop & leverage digital tools and platforms to enhance marketing efforts including eCommerce, EDI, punch-outs, and overall continue our Digital journey to reap maximum return from marketing investments and assets,.
• Oversee the planning and execution of product launches (including new product project priorities), ensuring alignment with marketing, sales, and product development teams.
• Collaborate with the Corporate brand, communications, and social media team to ensure the delivery to timely content for business initiatives.
• Own & lead all external agency engagement & interaction.

Team Leadership and Development:

• Build, mentor, and lead a high-performing global product management & marketing team (>60 associates and a major growth focus area).
• Foster a collaborative and inclusive team culture that encourages innovation and continuous improvement.
• Provide guidance and support to team members, promoting professional growth and development.

Cross-Functional Collaboration:

• Collaborate with product management, sales, brand and communications, and customer success teams to align on product goals and strategies.
• As leader of marketing and product management teams serveas a key liaison between the product manage