Head of Paid Media Growth – Amazon & Google

Company Overview

Pearl West is rewriting the playbook for building and scaling consumer brands. Think of us as a mini-Unilever — but leaner, faster, and built for exits. With a portfolio of six high-growth brands and a centralized shared-services model, we’re operating at over $40M in annual revenue and climbing.

We’re not your typical PE-backed DTC group. We’re a team of hands-on operators, direct-response experts, and brand-builders who thrive on turning chaos into systems. Our mission is unapologetically bold: build brands that leave lasting impressions—and exit them at their peak.

With deep roots in Amazon and a booming TikTok Shops presence, we move fast, we optimize hard, and we scale smart. If you want to run PPC like it’s your own business—with real upside and real impact—this is where you belong.

Role Overview

We’re hiring an Head of Paid Media Growth – Amazon and Google to own performance marketing across two of our highest-leverage growth channels. This is a full-time, remote position where you’ll manage and scale multi-brand ad accounts, optimize campaigns daily, and implement aggressive testing frameworks. You’ll be expected to execute strategy, build systems, and directly influence the bottom line. No fluff, no bureaucracy—just results.

Key Responsibilities

• Full-funnel PPC Strategy & Execution – Drive paid media campaigns on Amazon and Google (Search, Shopping, Performance Max) across multiple brands.
• Daily Campaign Optimization – Analyze performance, shift budgets, and optimize ads based on real-time ROAS, TACOS, and contribution margin.
• Keyword & Product Targeting – Build and maintain keyword strategies and ASIN targeting structures for efficient acquisition and scale.
• Testing & Iteration Frameworks – Run rigorous A/B tests across ad creatives, copy, bidding strategies, and targeting settings.
• Cross-functional Collaboration – Work closely with Creative, Brand Managers, and Ops to align ad strategy with inventory, pricing, and product launch schedules.
• Data Analysis & Reporting – Own campaign dashboards and reporting flows. Provide actionable insights to leadership weekly.
• Tool & Tech Management – Manage Amazon Ads Console, Google Ads, bulk sheets, automation scripts, and analytics tools (e.g., Perpetua, Pacvue, Helium10, Data Studio).
• Brand-Level P&L Contribution – Drive ad spend efficiency and help achieve margin targets for each brand.
• Playbook Development – Systematize what works. Document processes, build SOPs, and mentor junior team members as we scale.
   

Key Performance Indicators (KPIs)

• Amazon TACOS: Maintain or reduce TACOS across core products by 10% within 90 days.
• Google ROAS: Sustain 4x blended ROAS or better across Google campaigns.
• New Customer Acquisition: Grow non-branded traffic by 20% QoQ.
• Ad Spend Efficiency: Optimize campaigns to reduce wasted spend by 15% monthly.
• Test Velocity: Launch and document at least 5 meaningful tests per month.
   

Success Benchmarks (30-60-90 Days)

First 30 Days

• Audit all current campaigns across brands and identify top improvement opportunities.
• Align with brand owners and creative team on product priorities and promos.
• Get fully ramped on Amazon Ads Console, Google Ads, and internal data systems.
   

First 60 Days

• Launch full-funnel search and shopping strategies across both Amazon and Google.
• Reduce low-performing ad spend by at least 10% while maintaining volume.
• R