Senior Marketing Specialist

Job Title

Senior Marketing Specialist

Job Description Summary

The Senior Marketing Specialist is responsible for the execution of Marketing and Business Development strategies across the entire San Francisco market. Daily responsibilities include managing the Marketing and Business Development efforts, creative strategy, as well as creating, designing, and developing, material as needed. This position will lead a Marketing team and will collaborate with other local, regional and corporate Marketing teams to execute strategic vision of special projects and as requested by fee-earners and broader Service Delivery teams. The Senior Marketing Specialist is ultimately accountable for providing an exceptional level of marketing support and expertise.

Job Description

Responsibilities:

Business Development-

• Responsible for leading, providing strategic direction and executing on Business Development projects (both proposals and client presentations) in partnership with fee earners and service line teams

• Lead the strategic direction for the messaging, content, and marketing materials to be developed, following the guidelines of C&W’s BD “Proposing Solutions” approach

• Manage incoming requests from fee-earners or collect information and scope of services pertinent to the request

• Ensure development of agreed upon expectations, timelines and project milestones with project team at project outset, and ensure management of those expectation, timelines and milestones throughout the process

• Work with team to write or oversee proposal and presentation content and review with fee-earners and key responsible affiliates

• Facilitate review of materials and address any feedback from fee-earners and key responsible affiliates

• Ensure the delivery of a clean final product to fee-earner or client

• Share best practices with broader Marketing team

General Marketing-

• Execute Marketing plan to support the overall marketing and business objectives

• Responsible for the execution of Marketing strategies in a local market

• Use market, client, and industry insights to inform business strategies and optimize impact of marketing spend

• Review and guide marketing efforts (both communication development and delivery) for alignment and support of market-specific business objectives, include Service Delivery, Operations and fee-earners as required

• Manage a small team of Graphic Designers

• Oversee, manage, and lead execution of external marketing events, including coordination with external vendors and other internal business functions

• Maintain project schedules and delegate activities

• Ensure timely delivery of deliverables

• Keep Senior Marketing Manager apprised of issues, progress, and status of projects

• Review all material to ensure brand guidelines and standards are followed

• Coordinate with other marketing professionals to develop and share best practices within and across markets

• Track and report monthly statistics, trends, key wins, major events, and other regional information to Leadership

Qualifications:

• Bachelor’s Degree required

• 4+ years of experience, preferably in general marketing and business development

• Commercial real estate or professional services experience strongly preferred

• Strong ability to problem-solve with the ability to work effectively, efficiently, independently and as a team leader in a deadline-driven, dynamic office environment

• Experience serving as primary marketing leader overseeing a team of marketing professionals for an office or revenue group

• Experience supporting all associated advertising, events and business development activities in compliance with corporate guidelines

• High level of proficiency in Microsoft Office Suite and Adobe Creative Suite

• Ability to interface with and communicate with clients

• Excellent written and oral communication skills

• Strong presentation skills

• Advanced analytical, problem solving, and conceptual skills

• Exceptional leadership & people management skills

• Ability to work effectively in a culturally and educationally diverse environment

• Ability to influence peers and leaders

• Ability to successfully lead and mentor team members

• Successful track record of marketing results

Cushman & Wakefield also provides eligible employees wit