Partner Marketing Maturity Lead

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Job Overview:

We are looking for a Head of Global Partner Marketing Maturity to implement industry leading partner marketing optimization and multi-level partner value messaging frameworks, establish net new mechanisms ensuring success of the organization, and implement insights-driven digital partner demand.

 

In this role you will apply discipline to the operating model that algins corporate go-to-market strategy and growth goals, addressing partner and customer messaging along the maturity journey. You will integrate strategy directly with leaders of marketing to ensure the scalability of the partner program at SAP, modernizing the processes that are the foundation of partner marketing growth across sales, CMSO and corporate initiatives.

 

Responsibilities:

• MESSAGING - Lead partner-first messaging transformation by implementing excellence in audience and buyer joint partner value propositions that are amplified across Tier 1 Partner, Industry and Proprietary events and on SAP digital pages.
• INCENTIVES - Optimize partner investment BDF program, increasing utilization, reporting, and processing of the funding across all partner types.
• INSIGHTS –  Ensure the success of partner marketing activations by reflecting customer insights across the purchasing and renewal cycle.
• DIGITAL DEMAND – Create a system for optimized multi-region ecosystem success by utilizing a deep understanding of full-funnel partner marketing and targeted segmentation across all partner routes.
• EVANGELISM – Establish internal partner messaging evangelism with our sales and marketing teams, ensuring partner advocacy along the partner customer journey.

 

Qualifications

• College degree (MBA/Masters preferred) 10+ years of relevant work experience in B2B marketing or business planning.
• Prior experience in Management Consulting is preferred.
• Strong understanding and experience in online/digital marketing tactics.
• An owner personality. You’re biased toward action and can work to corral cross functional teams toward your goal.
• A growth hacker who has experience building plans which accelerate business outcomes with new methods.
• Strong time and project management skills with proven track record of successfully running multiple projects simultaneously.
• Strong communications, writing and presentation skills, as well as having demonstrated analytical abilities.

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We build breakthroughs together

 

SAP innovations help more than 400,000 customers worldwide work together more efficiently and use business insight more effectively. Originally known for leadership in enterprise resource planning (ERP) software, SAP has evolved to become a market leader in end-to-end business application software and related services for database, analytics, intelligent technologies, and experience management. As a cloud company with 200 million users and more than 100,000 employees worldwide, we are purpose-driven and future-focused, with a highly collaborative team ethic and commitment to personal development. Whether connecting global industries, people, or platforms, we help ensure every challenge gets the solution it deserves. At SAP, we build breakthroughs, together.

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