About Ogilvy  

Ogilvy, part of WPP, has been creating impact for brands through iconic, culture-changing, value-driving ideas since the company was founded by David Ogilvy 75 years ago. It builds on that rich legacy through Borderless Creativity – innovating at the intersections of its advertising, public relations, relationship design, consulting, and health capabilities with experts collaborating seamlessly across over 120 offices in nearly 90 countries. Ogilvy currently ranks as the #1 global agency network for creative excellence and effectiveness by WARC, signifying its ability to deliver creative solutions that drive unreasonable impact for clients and communities. Ogilvy is a WPP company (NYSE: WPP). For more information, visit Ogilvy.com, and follow us on LinkedIn, X, Instagram, and Facebook.

About WPP

WPP is the trusted growth partner for the world’s leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company – powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. For more information, visit WPP.com.

About the Role

Senior Social Strategists develop the social strategy on a robust (insert sector) account developing strategic approaches for achieving maximum impact of the overarching brand story. Senior Social Strategists have a strong understanding of social platforms, taking an active role in all aspects of a social project – identifying brands’ issues, running the competitive benchmark, forming the recommendation, building the architecture of programs, defining the drivers of performance and the KPI’s framework. Strategists advocate for the right set of actions on social platforms to implement a strategy and help create the necessary consensus within both the internal client team and the client’s organization to achieve results.

What You’ll Do

• Translate business objectives into social media objectives, enriched by proprietary benchmarks (best content/format, CPM/CTR/CPA in category, etc.)
• Analyze available insights and define overall strategy in terms of Distribution and Amplification. (May include competitive analysis.) Select platform and define role and objective of each one in the global plan
• Define content amplification principles including segmentation and contextualization approach
• Map all distribution segments per platform and associate budget needed based on KPI/objectives
• Recommend the format and placement to be leveraged based on the objectives of the campaign taking into consideration the budget limitation
• Define the right advertising pressure to put in place to achieve the goals taking into consideration the budget limitation
• Define the general tagging strategy, based on client requirements, including conversion tracking, page level conversion rate (funnel conversion), and re-engagement of people that did not convert with specific messages based on their last stage in the conversion funnel
• Define the general approach to custom targeting by identifying the data available that can be leveraged to develop unique targeting based on client knowledge/databases
• As with any other digital acquisition/retention channel, social permits to precisely measure response rates, and easily test which formats, and creative options, drive the best returns. Integrate in their strategies A/B testing and messaging matrix based on multiple targeting
• Prepare/present necessary reporting for client/agency senior stakeholder distribution, based on drivers of performance and the KPI’s framework designed in its strategy
• Responsible of evaluation of execution resources needed and of drafting budget
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