In-House Agency Print and Digital Creative Director

Citi’s US in-house creative agency is looking for a Print + Digital, Creative Director to lead and elevate its vision for lower funnel marketing. This role is responsible for shaping the brand’s visual and storytelling direction, driving high impact campaigns and ensuring creative excellence across all touchpoints. They will oversee the development of high-volume email, direct mail and other targeted marketing assets. As well as collaborate closely with marketing partners, strategy and leadership teams to develop innovative solutions that bring Cit’s brand to life and connect with consumers in a meaningful way.

Responsibilities:

• Define and champion the overarching creative strategy, ensuring alignment with brand values and goals
• Guide development of all creative work across lower funnel marketing – maintaining consistency, quality and innovation
• Inspire, manage and mentor a multidisciplinary creative team, fostering a culture of growth and collaboration
• Partner with colleagues across other creative disciplines, strategy and marketing teams to align design strategies with business objectives
• Evolve and protect the brand’s identity, ensuring cohesion across all channels
• Proactively identify and present creative and business challenges to leadership
• Understand the business objectives and intended audience of each creative deliverable and seek to improve engagement at every touchpoint
• Appropriately assess risk when business decisions are made, demonstrating particular consideration for the firm's reputation and safeguarding Citigroup, its clients and assets, by driving compliance with applicable laws, rules and regulations, adhering to Policy, applying sound ethical judgment regarding personal behavior, conduct and business practices, and escalating, managing and reporting control issues with transparency.

Qualifications:

• 10+ years of leadership experience, including a design background
• Agency experience (in-house agency experience is a plus)
• Mastery of Adobe Creative Suite (especially Photoshop, Illustrator, InDesign) 
• Figma friendly, including experience with components, auto layout, libraries, and collaborative design workflows
• Familiar with Creative AI tools
• Experience working with design systems and component libraries.
• Experience with ADA accessibility standards, particularly for email design
• Strong presentation skills and the ability to clearly and effectively give feedback
• Strong communication, project management, and organizational skills.
• Able to balance speed with precision and adapt to evolving priorities
• A comprehensive online portfolio showcasing your strongest work, including examples relevant to email and direct mail

Education:  

• Bachelor’s/University degree, Master’s degree preferred   in marketing or related field.

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Job Family Group:

Marketing

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Job Family:

Communication & Creative Services

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Time Type:

Full time

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Primary Location:

New York New York United States

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Primary Location Full Time Salary Range:

$163,600.00 - $245,400.00

In addition to salary, Citi’s offerings may also include, for eligible employees, discretionary and formulaic incentive and retention awards. Citi offers competitive employee benefits, including: medical, dental & vision coverage; 401(k); life, accident, and disability insurance; and wellness programs. Citi also offers paid time off packages, including planned time off (vacation), unplanned time off (sick leave), and paid holidays. For additional information regarding Citi employee benefits, please visit citibenefits.com. Available offerings may vary by jurisdiction, job level, and date of hire.

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