Head of Paid Social

Curated is on a mission to help people find exactly what they’re looking for

Whether it’s your first snowboard, a brand new baby stroller, or a much needed upgrade to your coffee machine – shopping is hard when the stakes are high. We make it easy by connecting customers with Real Experts who can answer their needs faster. 

Curated is the home of America’s biggest community of Real Experts

Real Experts aren’t sales assistants. They’re people living ordinary lives, who also happen to be obsessively passionate about something. They have real, on-the-ground, lived experience — they’re not proficient in tennis, they’re fluent in it.

Making high-stakes purchases easier is only the beginning

Our Real Experts connect with customers in ways that would be unimaginable in any other retail context. They work hard to understand your needs, trade stories, help make plans, and keep in touch.

It’s why customers are obsessed with Curated – and why our Real Experts have a 4.96 average star rating over 85,000+ reviews.

Introduction

We are seeking a highly motivated and experienced individual to join our marketing team as the Head of Paid Social. In this leading role, you will be responsible for shaping and executing our paid social media strategy to accelerate growth of the business.

You enjoy being a leader, individual contributor, and mentor. You will leverage data, intuition, and your ability to drive engagement with online shoppers at scale to create effective customer acquisition strategies.

You have the ability to balance the art and science of performance marketing working seamlessly with designers, video editors, and analysts. You are passionate about staying at the forefront of paid social advertising and strive for best-in-class execution at all levels of spend.

This role reports to the Co-Founder & Head of Marketing and can be based in our San Francisco headquarters or remotely in the US.

Your responsibilities include

• Develop our paid social strategy on Facebook, Instagram, YouTube and future channels to accelerate business growth
• Own the P&L of paid social channels, regularly communicating progress towards OKRs and established KPIs to leadership and stakeholders
• Establish framework for effective experimentation on ads, targeting, bidding, and other tactics to consistently unlock performance gains
• Collaborate directly with creative production team to produce innovative static, motion, and video ads that effectively communicate our value propositions to shoppers
• Establish best-in-class workflows for campaign management, ad production, and experimentation to consistently unlock performance gains
• Shape the long-term vision for team and channel growth aligned with Curated business objectives
• Maintain up-to-date knowledge of changes in ad measurement and attribution methodologies

Minimum qualifications

• 6+ years of paid social ads media buying experience
• 2+ years of leadership experience
• Experience working directly with ad production teams
• Experience running ads for both ecommerce and lead generation
• Up-to-date working knowledge of measurement & attribution methods
• Strong drive to innovate and be at the forefront of performance marketing
• Excellent communication, teamwork, and leadership skills

 Team values

• Growth mindset: We challenge each other to grow professionally and personally to maximize potential
• Outcome driven: We work towards a purpose and goals that all members understand and are committed to achieving
• Collaboration: We believe working together drives outsized results

While these qualifications are typical of a strong candidate, they are not exhaustive and not required unless noted. We take a holistic approach to hiring and would love to connect if this sounds interesting to you!

About Curated

Curated was founded in 2017 to humanize online shopping. Backed by Forerunner, Greylock, and CapitalG, we’ve built a collaborative shopping experience brought to life by passionate experts. Every shopper on Curated gets one-on-one personalized advice to find the perfect product, so they can enjoy more of what they love.

Through our expert community, Curated has created a new type of knowledge economy that enables people to earn meaningful income by sharing their expertise, from anywhere. 

Curated is an equal opportunity employer. We encourage candidates of all backgrounds t