VP, QVC Group Analytics Leader

Job Description:

Role Summary/Purpose:

The VP, QVC Group Analytics Leader is responsible for driving the overall analytics vision for the QVC and HSN portfolios.  S/he provides strategic insights and analytical thought leadership to drive profitable decision making.  This leader will collaborate closely with the GM, client cross-functional team, and analytics centers of excellence to provide consumer analyses, segmentation, forecasting, reporting, and other projects related to improving portfolio performance, customer experience, and operational efficiency.

Our Way of Working

We’re proud to offer you choice and flexibility. At Synchrony, our way of working allows you to have the option to work from home, near one of our Hubs or come into one of our offices. Occasionally you may be required to commute to our nearest office for in person engagement activities such as business or team meetings, training and culture events.

Essential Responsibilities:

• Develop analytics agenda and roadmap for each portfolio to drive business goals

• Identify actionable profit-based marketing and product opportunities through consumer analysis and data driven insights

• Propose new analytical capabilities and solutions to optimize business value and customer experience

• Partner with GM, Finance, Marketing, and Credit to develop integrated solutions to grow net income, sales, and penetration

• Provide strategic thought leadership to influence Synchrony and client business leaders to implement strategies based on data driven insights

• Leverage client data (“datashare”) to develop analytical solutions to program, joint, and client business objectives

• Develop business case presentations and action plans to drive marketing strategy, including targeting and segmentation, test design, channel optimization, product opportunities, and cost/benefit analyses

• Establish learning agendas to measure bottom-line impact of strategies by leveraging ALP and advanced analytical tools

• Produce campaign analytics to track results of strategies deployed, creating a "test and learn" culture through ongoing assessment and optimization

• Lead, coach, and develop a team of Synchrony and client analytics professionals, prioritizing workload across teams to ensure highest-quality execution and delivery of strategic analytics, diagnostics, ad-hoc analyses, and reporting

• Act as a strategic and analytical consultant for large-scale initiatives, providing guidance and leadership for the design, analysis, and measurement throughout all phases of the project

• Perform other duties and/or special projects as assigned

Qualifications/Requirements:

• Bachelor’s degree, or in lieu of degree, GED/high school diploma and 9+ years of work experience establishing and managing marketing or portfolio analytics in the financial services, credit card, retail or consumer based industry

• A minimum of 7+ years of work experience to include:

  • 4+ years of experience providing analytical insight within the financial services, retail, or other consumer based industry

  • 3+ years of experience using tools such as SAS, SQL, Tableau or similar data querying and analysis tools

  • Ability to travel up to 20% of the time

Desired Characteristics:

• Proven hands-on experience using SAS, SQL, and/or open-source tools (e.g., R, Python)

• Experience with Tableau

• Understanding of credit card industry financial P&L drivers and sensitivities

• Ability to influence senior corporate decision makers and business strategies with analytical insights

• Client facing experience a plus

• Experience managing analytical professionals

• Understanding of targeting and segmentation, retail analytic tools, and advanced skills using Excel and PowerPoint strongly preferred

• Excellent verbal and written communication skills and the ability to engage effectively with a broad range of audiences including senior business leaders, other senior analytics leaders, and highly technical talent

• Ability to synthesize/analyze complex and diverse information and to develop and recommend strategies and communicate them clearly

• Demonstrated ability to manage remotely located domestic and international teams

Grade/Level: 12

The salary range for this position is 135,000.00 - 230,000.00 USD Annual and is eligible for an annual bonus based on individual and company performance.<