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Head of Institutional Marketing
CIM GroupLos Angeles, United Statesfull_timeVerifiedPosted 12 Sept 2024
💰 $250,000/yr($180,000/yr – $250,000/yr)
About the role
About CIM GroupCIM is a community-focused real estate and infrastructure owner, operator, lender, and developer. Our team of experts works together to identify and create value in real assets, benefiting the communities in which we invest. Back in 1994, our three founders focused on projects in Southern California neighborhoods. Today, we are a diverse team of 1,000+ employees with projects across the Americas. Our projects have delivered jobs; created comfortable places to live, work, and relax; and provided necessary and sustainable infrastructure. Our focus on enhancing communities is unwavering, and we strive to make an even greater impact in the years to come. Join us and make an impact today!
POSITION PURPOSEThe Head of Institutional Marketing is a B2B position responsible for developing and driving marketing strategies to increase capital raising within the Institutional Channel (i.e. Public and Corporate Pensions, Global Insurance Companies, and Sovereign Wealth Funds). This newly created leadership role will serve as the primary marketing contact to the Institutional Sales and Portfolio Optimization (PO) Teams.
Actual base salary considers several factors including but not limited to geography, job-related knowledge, experience, and budget. The anticipated base salary range for the position in Los Angeles is $180,000 - $250,000.
How We Feel About Diversity and Inclusion:CIM Group is committed to bringing together humans from different backgrounds and perspectives, providing employees with a safe and welcoming work environment free of discrimination and harassment. We strive to create a diverse & inclusive environment where everyone can t
POSITION PURPOSEThe Head of Institutional Marketing is a B2B position responsible for developing and driving marketing strategies to increase capital raising within the Institutional Channel (i.e. Public and Corporate Pensions, Global Insurance Companies, and Sovereign Wealth Funds). This newly created leadership role will serve as the primary marketing contact to the Institutional Sales and Portfolio Optimization (PO) Teams.
RESPONSIBILITIES:
- Develop and present the annual marketing plans for the Institutional Distribution Channel while working closely with the Sales and PO teams.
- Build integrated and individual marketing campaigns grounded in clear marketing briefs designed to attract and retain distribution channel partners.
- Leverage Thought Leadership and Content as an important vehicle for both enhancing the CIM brand and engaging clients and prospects. This will be completed by partnering with internal Subject Matter Experts as well as external agency partners.
- Leverage CRM tools and data to Implement sales-driven automated communication streams.
- Define the target audience experience and content within cimgroup.com.
- Work closely with the internal Shared Services/Creative, Digital Marketing, and Public Relations teams on both the development and execution of all campaigns.
- Serve as a key partner to other internal shared service constituencies including Compliance, Legal, and Sales Operations.
- Establish and report annual marketing Key Performance Indicators (KPIs) as well as individual campaign metrics.
- Stay abreast of what competitors are doing from a marketing perspective and provide bi-annual assessments.
EDUCATION/EXPERIENCE REQUIREMENTS:
- Bachelor’s degree
- 12+ years’ experience in financial services marketing (including experience in institutional, corporate, and/or alternatives investments marketing)
ABOUT YOU:
- You are a dynamic, entrepreneurial individual who thrives on driving business results. You take great pride in your work and the company for which you work. Being a thoughtful, disciplined marketer that knows how to gain buy-in and will follow-through on your commitments are a key part of your personal brand. You are a strong partner who wants to win together with your teammates.
- Additionally, you have an analytical mind, continuous Test & Learn mentality, and drive for demonstrating the value that Marketing brings to an organization.
- As a natural leader, you exemplify a can-do attitude who is ready to roll up your sleeves to creatively solve problems and drive for results.
- You excel in a heavy sales-driven culture and operate effectively and efficiently in a fast-paced deadline drive environment and can manage multiple tasks while prioritizing among competing work assignment.
Actual base salary considers several factors including but not limited to geography, job-related knowledge, experience, and budget. The anticipated base salary range for the position in Los Angeles is $180,000 - $250,000.
How We Feel About Diversity and Inclusion:CIM Group is committed to bringing together humans from different backgrounds and perspectives, providing employees with a safe and welcoming work environment free of discrimination and harassment. We strive to create a diverse & inclusive environment where everyone can t
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