Senior Vice President, Marketing
Zayo GroupAbout the role
Company Description
Zayo provides mission-critical bandwidth to the world’s most impactful companies, fueling the innovations that are transforming our society. Zayo’s 141,000-mile network in North America and Europe includes extensive metro connectivity to thousands of buildings and data centers. Zayo’s communications infrastructure solutions include dark fiber, private data networks, wavelengths, Ethernet, and dedicated Internet access. Zayo serves wireless and wireline carriers, media, tech, content, finance, healthcare and other large enterprises.
We are seeking a visionary and execution-oriented leader to serve as Senior Vice President, Marketing, responsible for defining and delivering a marketing strategy that accelerates growth, strengthens brand equity, and drives measurable impact across the organization. This role operates at the intersection of market strategy, product positioning, demand generation, and partner ecosystem development, with direct influence on executive decision-making and cross-functional alignment. The ideal candidate will bring deep expertise in enterprise B2B marketing, a proven ability to architect category-defining narratives, and a track record of scaling high-performing teams. This leader must combine analytical rigor with creative storytelling, ensuring Zayo is recognized as the partner of choice for digitally progressive enterprises, local to national governments, carriers and cloud providers alike, while confidently communicating strategy and outcomes across all levels—from individual contributors to C-level executives and the Board.
Key Responsibilities
Strategic Leadership & Vision
Define the enterprise-wide marketing vision aligned with Zayo’s corporate strategy and growth objectives.
Serve as a trusted advisor to the Chief Product & Strategy Officer, the Chief Sales Officer and broader executive leadership team, influencing company direction through marketing insights.
Shape Zayo’s category narrative, ensuring the company is viewed as an innovator and leader in infrastructure and connectivity.
Functional Leadership
Lead and integrate an innovative team spanning:
Product & Segment Marketing – Position Zayo’s solutions with clarity and precision across markets and customer segments.
Corporate Communications – Guide media, analyst relations, executive communications, and internal messaging.
Creative Services – Oversee brand identity, design, and creative execution to ensure consistency and impact.
Marketing Operations – Drive data, systems, processes, and analytics that tie investment to outcomes.
Demand Generation – Build scalable multi-channel campaigns that produce pipeline and revenue growth.
Events & Experiences – Deliver high-impact customer, industry, and partner events that amplify Zayo’s presence.
Partner & Ecosystem Marketing
Architect a next-generation partner marketing strategy to deepen alliances, joint solutions, and partner-driven revenue.
Launch co-marketing and partner enablement initiatives that accelerate ecosystem growth.
Customer Engagement
Develop marketing programs tailored for CIOs, enterprise buyers, digitally progressive enterprises, local to national governments, carriers and cloud providers—shaping narratives that connect across audiences.
Amplify customer success stories and integrate feedback loops into go-to-market strategy.
Operational Excellence
Establish KPIs, dashboards, and reporting cadences to measure ROI, pipeline impact, and market presence.
Steward the enterprise-wide Marketing budget with discipline and transparency, making data-driven investment decisions.
Build scalable operations and processes that enable agility and efficiency across the function.
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