Lead Product Manager, Customer Lifecycle User Growth - TikTok Shop - Seattle

TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and its offices include New York, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.



Creation is the core of TikTok's purpose. Our platform is built to help imaginations thrive. This is doubly true of the teams that make TikTok possible.

Together, we inspire creativity and bring joy - a mission we all believe in and aim towards achieving every day.

To us, every challenge, no matter how difficult, is an opportunity; to learn, to innovate, and to grow as one team. Status quo? Never. Courage? Always.

At TikTok, we create together and grow together. That's how we drive impact - for ourselves, our company, and the communities we serve.

Join us.



About the team

We are seeking a senior product leader to join our US TikTok Shopping customer User Growth team. The User Growth team plays a core role in the acquisition, activation, engagement, and retention of billions of users/customers WW. We are building platforms, leveraging data & ML models, and providing end-to-end solutions to power the global growth of TikTok Shop.



Responsibilities

- Working for the user growth of TikTok Shop (E-commerce business), you will design and execute scalable growth strategies worldwide while focusing on peculiarities.

- Define and improve key customer lifecycle metrics, such as the number of new customers, repurchase rate, average order value, etc.

- Define and improve key customer engagement metrics, including conversion rates, engagement rates, Return on Investments, Subsidy Rates, Cart Build, etc.

- Facilitate team collaboration by designing and deploying the latest tools/best practices WW.

- Assess customers' shopping behavior and design new loyalty programs to engage and retain customers while striving to promote the business and grow customer satisfaction.