Senior Director, Internal Communications
SRS Distribution Inc.About the role
Position Purpose:
The Senior Director of Internal Communications is responsible for developing and executing a comprehensive internal communications strategy that engages associates, strengthens culture, and aligns the workforce with the company’s vision, mission, and business priorities. This role serves as a trusted advisor to senior leadership, ensuring consistent, transparent, and impactful communication across all levels of the organization.
Key Responsibilities:
- Design and lead an integrated internal communications strategy that fosters associate engagement, strengthens company culture, and supports organizational change initiatives.
- Partner with executive leadership and functional leaders to craft clear, compelling messaging that aligns with corporate priorities and resonates with diverse associate audiences.
- Develop and oversee communication channels (intranet, newsletters, leadership messages, digital platforms, town halls, etc.) to ensure timely, accessible, and impactful content delivery.
- Advise and support senior leaders on effective communication approaches, including speechwriting, talking points, and presentation development.
- Lead communication strategies for enterprise-wide initiatives such as business transformation, mergers & acquisitions, integrations, and associate engagement campaigns.
- Manage communication planning for acquisitions, including announcement strategies, associate transition updates, culture integration messaging, and change management communications.
- Leverage data and feedback tools (e.g., surveys, focus groups, analytics) to measure communication effectiveness and continuously improve strategy and execution.
- Ensure consistent brand voice and tone across all associate communications, reinforcing the company’s purpose, values, and culture.
- Stay informed on best practices, trends, and technologies in associate communications and engagement.
Direct Manager/Direct Reports:
- This position typically reports to the CHRO
- This position typically has 0-2 direct reports
Travel Requirements:
- Willingness to travel up to 20% as needed.
Physical Requirements
- Most of the time spent sitting in a comfortable position and there is frequent opportunity to move about.
Working Conditions
- Located in a comfortable indoor area. Any unpleasant conditions would be infrequent and not objectionable.
Minimum Qualifications
- Must be 18 years of age or older
- Must be legally permitted to work in the United States
- Excellent written and verbal communication skills
- 10+ years of progressive experience in internal or corporate communications, with significant leadership responsibility.
- Proven success designing and implementing enterprise-wide communication strategies that drive engagement and support business transformation.
Preferred Qualifications
- Experience leading communications for mergers & acquisitions, including pre-close planning, announcement execution, and post-close integration.
- Exceptional written, verbal, and storytelling skills, with the ability to translate complex ideas into clear, engaging messages.
- Strong executive presence and ability to build trusted relationships with senior leaders.
- Experience managing teams and influencing across a matrixed organization.
- Proficiency in digital communication platforms, tools, and analytics.
- Ability to manage competing priorities and build consensus across diverse functional groups.
- Experience with change management, cultural integration, and organizational alignment.
Minimum Education:
- Bachelor’s degree in communications, Public Relations, Journalism, or related field
Preferred Education:
- Masters or equivalent advanced degree preferred.
Minimum Years of Work Experience:
- Minimum 15 years of progressive leadership experience with a strong focus on post-merger integration, transformation, or large-scale program management.
Competencies:
- Communication
- Change Management
- Change Agility
- Collaboration
- Continuous Improvement
- Drives Results
Work Location:
SRS Distribution – McKinney - 7440 State Highway 121 McKinney, TX 75070-3104
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Job Location: SRS Distribution - McKinney
7440 State Highway 121 McKinney, TX 75070-3104
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