Manager, Social and Influencer

<p></p> <p><strong><u>Who We Are</u></strong></p> <p>Weber Shandwick is more than a leading global PR agency – we’re an engagement agency and we’re working in and around the cutting edge of the new media landscape. We’re storytellers, content creators, and we engage people IN the story. Our success is built on a deep commitment to client service and to our people. We embrace creativity and collaboration, and we engage stakeholders in new and creative ways to build brands and reputations.</p> <p>Weber Shandwick is looking for a Manager to join our Healthcare team in New York. We are looking for a star candidate (4-5 years of experience) with an expertise specifically, in the healthcare marketing space.</p> <p>Candidate must have a deep understanding of the&nbsp;<strong>influencer landscape</strong>, but also have unique experience developing and executing <strong>both earned-led brand and influencer-led campaigns. </strong>The following is a general outline of primary responsibilities.</p> <p><strong>The Essentials</strong></p> <ul> <li>4-5 years of related experience</li> <li>Thinking: Intellectual curiosity and creativity is a must.</li> <li>Storytelling: Understand the elements that make a story exciting, what brands are doing in the press and on social platforms, and what they should do next.</li> <li>Communication: Speak, write and edit succinctly and compellingly.</li> <li>Management: Meet deadlines, put out fires and multi-task. Work fast, and work well.</li> <li>Interpersonal: Play nice, whether it’s in a team, with a team or independently.</li> <li>Technical: Know Word, PowerPoint, Excel and Outlook. Media databases and social tracking tools and knowledge of influencer management systems a plus.</li> <li>Detail-Oriented: Whether it’s a media list or a recap report, attention to detail and a commitment to delivering clear and precise work is essential.</li> <li>Spark: Understand what sets you apart.</li> </ul> <p><strong>Responsibilities</strong></p> <p><em>Brand Strategy &amp; Execution</em></p> <ul> <li>Own responsibilities for executional leadership of multiple client programs, budgets, plans</li> <li>Demonstrate an expert-level understanding of the native features, unique audience behaviors, and evolving algorithms of major platforms (TikTok, Instagram, LinkedIn, X/Twitter, and Reddit) to maximize reach and engagement</li> <li>Proactively "platform-hack" emerging features (e.g., TikTok branded channels, LinkedIn "Influence" strategies, or Reddit AMAs) to pilot innovative, compliant content formats that break through traditional feed noise</li> <li>Facilitate cross-fu