Principal Product Manager, Product Led Growth & Platform

Are you a senior product leader who wants to drive transformational change at scale, has deep expertise in product-led growth, and is passionate about empowering small businesses to compete in the digital economy? If so, continue reading!
ABOUT US:
ChowNow is one of the leading players in off-premise restaurant technology. As takeout becomes a vital revenue stream for independent restaurants, our platform helps owners focus on what they do best—serving great food—by offering solutions across the entire digital dining experience. From building branded websites and mobile apps, to powering online orders, managing menus, consolidating delivery, and running targeted marketing, we give restaurants the tools to grow on their own terms.
We support over 20,000 restaurants across North America, helping process $1B+ in gross food sales while saving our partners over $700M in third-party commission fees. Through our white-label ordering solutions, a growing demand network (including Google, Yelp, Apple, and Snap), and a diner-friendly marketplace, we empower independent restaurants to own their customer relationships and avoid inflated pricing and fees charged by 3rd party delivery apps like Uber and Doordash. 
Founded in 2012, we’ve navigated rapid growth and transformation—from startup roots through the pandemic boom—and are now beginning an exciting new era under our CEO, Kanika Soni. As we evolve with new leadership and cutting-edge tools, we’re deepening our commitment to helping local restaurants thrive in the digital economy.
About the Position:
This is a rare opportunity to join a mission-oriented company at a pivotal moment in its journey. As Principle Product Manager for Product-Led Growth & Platform, you'll lead ChowNow's transformation into a self-service powerhouse, fundamentally changing how restaurants discover, adopt, and expand their use of our platform.
What makes this role truly unique is the combination of strategic importance and hands-on execution. You'll work directly with the executive team to reimagine our go-to-market approach while building the actual products that bring this vision to life. One quarter you might be designing our first freemium offering, and the next you could be architecting our API platform for third-party developers.
This role reports to the Senior Vice President of Product & Design; No Direct Reports 
This is a remote role based in the United States. Please note: ChowNow is not eligible to employ in every state and the recruiting team will confirm location and eligibility before moving past initial stages.
WHAT WE LOVE ABOUT YOU:
You put restaurants first. You deeply understand the importance of local restaurants and put them at the center of everything you do. You aim to help them not only survive but thrive.
You celebrate diversity. You recognize that diversity and inclusivity matter. You’re committed to progress, which means everyone gets the support and resources they need, no matter who they are.  You have an ability to listen to other team members' ideas and can thrive in an environment that embraces individuality. Everyone’s voice counts.
You raise your hand. You consistently go above and beyond what is asked of you. You help your peers accomplish their tasks while also excelling at accomplishing your own. When you have a smart idea, you raise your hand and share it.
You keep reaching. You set clear ambitious goals. You don’t allow yourself to become complacent with where you’re at and what you’ve done, so you seek out new opportunities and challenges.

Key Responsibilities:

• Drive Product-Led Transformation:
• Partner with the executive team to reimagine ChowNow's go-to-market strategy through self-service
• Lead the transition from sales-led to product-led growth, setting the vision and roadmap
• Build ChowNow's new self-service onboarding experience
• Create viral growth loops that help restaurants organically discover and adopt our platform
• Own the Restaurant Journey:
• Take full ownership of the restaurant lifecycle from first touch to power user
• Reduce time-to-first-order from days to minutes through intelligent onboarding
• Build activation playbooks that adapt to different restaurant types and needs
• Systematically improve conversion at every stage of the funnel
• Build Platform Infrastructure:
• Design authentication and payment systems that support self-service at scale
• Create APIs and developer tools that enable third-party integrations
• Ensure platform reliability and performance as we scale
• Balance simplicity for restaurant owners with power for advanced users
• Drive Measurable Impact:
• Define and track north star metrics for product-led growth
• Run