Associate Programmatic Specialist

Description

SUMMARY

The Associate Specialist, Programmatic is responsible for executing effective programmatic strategies across the agency’s client base. This individual will have experience with campaign management, programmatic strategy, and has worked hands-on in self-serve DSP’s. They possess knowledge of ad serving technology and an emerging understanding of supply chain partnerships in the programmatic ecosystem. This individual has experience executing campaigns that include online display, video, and audio, preferably in an agency environment.

ESSENTIAL FUNCTIONS

• Day-to day management of assigned programmatic media campaigns
• With support from senior resources, track programmatic campaigns performance and optimize with respect to pacing, bid management, audience analysis, landing page and creative testing, placement and performance based on measurement framework, documenting changes and learnings
• Responsible for assisting with monthly forecasting, invoicing, and reconciliation tasks
• Responsible for QA of programmatic campaigns for a select set of clients
• Helps in developing programmatic strategies and plans for new and existing clients
• Collaborates with the specialists, analytics and account service teams to identify new opportunities in the programmatic space for current and existing clients
• Collaborate with internal team and external partners to assist in negotiation and implementation of Private Marketplace and Programmatic Guaranteed deals
• Works with senior resources, assisting in establishing organization-wide programmatic media best practices, guidelines, objectives and standards associated with programmatic campaigns
• Seeks opportunities to contribute to thought leadership material (blog posts, white papers, speaking opportunities, etc.)
• Assists with evaluation of programmatic media partners, technology and platforms
• Actively learning about programmatic media tools, channels, applications, and strategies
• Actively learning how to analyze, review, and report on effectiveness of campaigns to maximize results
• Responsible for maintenance of process documentation ensuring it’s kept up to date

Requirements

QUALIFICATIONS

• EDUCATION - Bachelor’s degree in Marketing, Advertising, Communications, Business or equivalent work experience
• EXPERIENCE - Minimum of 2 years of experience managing campaigns in the programmatic ecosystem. Experience in strategic planning and applied experience of bringing plans to execution. Proven track record in operating with a high-level of integrity, commitment, and enthusiasm to take on a challenging role with cross-functional commitments.

CORE COMPETENCIES

• CUSTOMER FOCUSED: seeking to understand client business challenges/needs and delivering continuous value to our clients
• EXTREMELY COLLABORATIVE: working with teams and across the organization with ease
• HIGHLY AGILE: able to continuously learn and quickly adapt to changing circumstance

WORK ENVIORNMENT & PHYSICAL DEMANDS 

The work environment and physical demands characteristics described here are representative of those an employee encounters while performing the essential functions of this job, typically in an office setting or in a home office. An employee in this role may be in a stationary position, often standing or sitting for prolonged periods and using office equipment and computers. The noise level in the office environment is usually moderate. (I.e., business office with computers and printers, light foot traffic, etc.). Reasonable accommodation may be requested to enable individuals to perform the essential functions.  

Commitment to Diversity, Equity, Inclusion and Belonging 

Our dedication to Diversity, Equity, Inclusion, and Belonging (DEIB) is a cornerstone of our culture. We believe that the diversity and inclusivity of our workforce are sources of strength. As you become part of our community, you'll discover that we are dedicated to creating a positive impact, not only for our clients but also for the communities where we live and work. 

EEO DISCLAIMER 

Butler/Till is an Equal Opportunity Employer to all employees and applicants and prohibits discrimination and harassment of any kind without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws. This applies to all terms and conditions of employment, including recruiting, hi