Creative Visual Designer, TikTok Shop
TikTokAbout the role
TikTok is the leading destination for short-form mobile video. Our mission is to inspire creativity and bring joy. TikTok has global offices including Los Angeles, New York, London, Paris, Berlin, Dubai, Singapore, Jakarta, Seoul and Tokyo.
Why Join Us
Creation is the core of TikTok's purpose. Our platform is built to help imaginations thrive. This is doubly true of the teams that make TikTok possible.
Together, we inspire creativity and bring joy - a mission we all believe in and aim towards achieving every day.
To us, every challenge, no matter how difficult, is an opportunity; to learn, to innovate, and to grow as one team. Status quo? Never. Courage? Always.
At TikTok, we create together and grow together. That's how we drive impact - for ourselves, our company, and the communities we serve.
Join us.
TikTok Shop Creative Team produces visual design and UX design that improves TikTok Shop user experience for campaigns, social, etc. The design team is comprised of world-class visual designers, 3D experts, motion designers and UX designers. We have a passion for, and deep knowledge of TikTok as a platform, and are full of ideas that will help propel the product into the future.
Responsibilities:
- Concept development: Strong conceptual thinker. Understanding the e-commerce operation needs and goals. Brainstorm with operation and marketing strategists to bring core narratives to concept
- Art direction: Harness best-in-class production practices, stay up to date on graphics and design trends, resources and innovation to push boundaries and enhance TikTok Shop's creative product
- Campaign Key visual excution: Visualize the core concept, develop the key visual and the related visual assets, using Figma, After Effects, Photoshop and Illustrator and more, contribute visual guidelines
- Maintain design assets system: Contribute and maintain TikTok Shop Visual Identity guidelines 4B and 4C
- Conduct concept and usability testing and gather feedback
- Understand product specifications and user psychology
- Define the right interaction model and evaluate its success
- Develop wireframes and prototypes around customer needs. Find creative ways to solve UX problems
- Work with UI designers to implement attractive designs
- Communicate design ideas and prototypes to developers
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