EVP, Marketing

Olo is looking for an energetic and passionate EVP, Marketing who will report directly to the CRO. This role will define, enhance, build and drive the Marketing and Branding strategy for Olo. As a partner to the business, you will provide leadership, strategic direction, and a global vision to accelerate growth.
We are looking for a hands-on, consultative partner and a strategic thinker. The ideal candidate will be recognized as an industry leader and will scale a world-class marketing organization to own and execute the go-to-market vision that drives Olo’s revenue growth and market expansion.
You can work remotely from anywhere in the U.S. or at Olo’s headquarters in NYC.

What You'll Do

• Work with executive team to set and build a marketing vision that is embraced throughout the organization, which will include establishing credibility at all levels; bring best practice approach, create and develop high performing marketing team
• Ongoing optimization of the Olo brand to ensure the brand is optimally positioned in the market, and positioned to strategically unlock additional growth opportunities over time
• Develop a deep understanding of customers, the market, competition and emerging trends to create winning marketing programs
• Drive competitive positioning through insightful market analysis, rigorous competitive intelligence and savvy exploitation of market opportunities
• Define the value proposition based on the intersection of the needs of the customer, target audience, the value the organization provides, and the gaps in the competitive landscape to accelerate
• Continue to build and manage Olo’s world class Marketing team to support the marketing organization’s mission and overall company roadmap. Key team functions include: Product Marketing, Demand Generation, Field Marketing, Content Marketing, Communications, and Brand
• Drive strategy and execution to scale a robust marketing organization including defining and managing Olo’s full marketing budget in a data-driven way including attribution modeling and lean partnerships structure to allow for quick optimization to drive results
• Establish a vision for Olo’s brand through message creation/refinement and communications
• Drive a data-driven approach to product and performance marketing, along with brand and creative, that promotes the measurement of demand generation and brand affinity
• Define and roll-out a company wide product development lifecycle that helps Olo align go-to-market initiatives with product investment and releases

What We'll Expect From You

• 15+ years experience leading a marketing function at a public company, preferably in the B2B SaaS space
• Restaurant industry experience highly preferred
• Proven brand builder and pipeline generator with a blend of creativity, business acumen and passion with a track record of producing meaningful, sustained marketing strategies delivering demonstrated tangible, measurable results
• Outstanding communication and presentation skills
• Highly collaborative leader who can cultivate strong relationships with peer executives who lead other, equally complex aspects of the business

About Olo
Olo is the engine of hospitality powering the restaurant industry's digital transformation. As a leading open SaaS platform, we enable over 600 restaurant brands to jointly reach 85 million connected guests across approximately 84,000 locations. More than two million orders per day run on Olo's platform, allowing brands to maximize the convergence of digital and brick-and-mortar operations while raising the bar on hospitality. The result: brands do more with less and make every guest feel like a regular. With integrations to over 300 technology partners, our customers can build digital experiences with the largest and most flexible restaurant commerce ecosystem on the market. You have likely used Olo and not even known it! Learn more at olo.com. We're remote friendly.
Since 2015, we have been evolving our culture to continue to support a more distributed workforce and now over 75% of our team works remotely across the U.S. If you're in the New York City area, you can choose to work remotely or from Olo's headquarters, located in Tribeca.
We offer great benefits, such as 20 days of paid time off, 10 separate sick days, 11 holidays plus year-end closure, fully paid health, dental and vision care premiums, a 401k match, remote-office stipend, company equity, a generous parental leave plan, volunteer time off, gift matching policy, and more!
Our best estimate of the compensation range for this opportunity is $300-310K annually [with an incentive target of 40%], depending on the experience you bring and your location. We look forward to discussing your salary expectations and our full total rewards offerings throughout the interv