Tableau Field Marketing Lead

To get the best candidate experience, please consider applying for a maximum of 3 roles within 12 months to ensure you are not duplicating efforts.

Job Category

Marketing & Communications

Job Details

About Salesforce

We’re Salesforce, the Customer Company, inspiring the future of business with AI+ Data +CRM. Leading with our core values, we help companies across every industry blaze new trails and connect with customers in a whole new way. And, we empower you to be a Trailblazer, too — driving your performance and career growth, charting new paths, and improving the state of the world. If you believe in business as the greatest platform for change and in companies doing well and doing good – you’ve come to the right place.

Salesforce is seeking a forward-thinking, sales-focused field lead to drive strategy, planning and program execution for our Consumer + Business Services division of the Tableau business in AMER. This person will drive lead generation and pipeline maturation programs, new logo efforts, sales engagement, and overall business growth tactics. The candidate will have experience in B2B field marketing roles, with a key understanding of IT Buyers, and what motivates and drives their go to market and software purchasing decisions.

The successful candidate will develop and deliver marketing plans for Tableau. The Field Marketing Manager is be a proven strategist, planner, and team builder, that's able to view our product and industry positioning at a high level while driving impact through their programs. They will be able to use Tableau's marketing departments, such as product and partner marketing, to fuel their content and positioning.

This role is an individual contributor who needs excellent planning and organizational skills, as well as the ability to liaise effectively with key sales and strategy team members and be accountable for results. Analytical capability is key for understanding and managing demand generation, forecasting, budgeting, lead flow, and the many moving parts involved in running an effective marketing machine.

This is a unique opportunity to work with a team that is recognized as one of the leading marketing organizations in the technology industry today. The opportunity requires a dynamic, pragmatic and flexible marketing professional with a proven history of success.

Responsibilities:

• Develop and maintain a deep understanding of the Tableau business in AMER with a specific focus on Consumer and Business Services to effectively drive growth and account expansion through successful campaign execution and understanding of key industry trends, strategic market opportunities and sales priorities

• Collaborate with cross-functional teams to design, implement, and measure effective field marketing campaigns

• Partner with the sales team, other regional leaders, and global marketing to plan and implement integrated strategies for growing existing and expanding into new markets

• Develop and implement strategic marketing plans that reflect a strong understanding of audience, market, objectives, and resource management

• Provide insights and recommendations to improve marketing efforts based on data analysis

• Define and manage your quarterly marketing budget to increase return on investment

• Deliver breakthrough ideas, innovation and leadership to drive our go to market for new logo acquisition and expansion

• Have the capability to orchestrate, negotiate, prioritize and manage project deliverables with other members of the marketing organization as needed

• Act as a thought-leader and partner, as well as business strategist for your aligned Sales team

• Stay updated on industry trends and competitor activities to inform marketing strategies

​Experience/Skills Required:

• Bachelor's degree or equivalent experience in business, marketing, communications, or a related field

• Be a highly professional lead and teammate with a positive, can-do attitude; and comfortable with constantly evolving opportunities and priorities

• Strong communication and interpersonal skills to build relationships across sales, marketing and external vendors and associates

• Creative thinking and problem-solving abilities to develop innovative marketing initiatives

• Past experience in using Salesforce, a