Senior Manager, Brand Strategy & Commercial Excellence

Location(s): Rome, Italy

Level of position: Senior Manager

Position type: office-based, in alignment with BlueFlex model

Reporting Line: Country Manager and Commercial Lead Italy

 

How will your role help us transform hope into reality?

We are seeking a highly motivated and entrepreneurial Senior Manager, Brand and Commercial Excellence to lead brand strategy, optimize sales force performance, and support local market access initiatives. This role requires a blend of marketing expertise, sales force excellence, forecasting & operational planning, performance analysis, and leadership through influence to drive brand success in a competitive environment.

Reporting into the Country Manager and Commercial Lead Italy, the ideal candidate will be strategic yet hands-on, comfortable navigating ambiguity, and passionate about making a difference in patients’ lives.

 

What will you do?

• Develop and implement brand strategies and tactical plans, aligning with global, international and regional teams
• Lead omnichannel and digital marketing initiatives to enhance HCP engagement and brand awareness.
• Monitor and adapt marketing activities based on market dynamics, competitor intelligence, and customer insights.
• Ensure effective budget management, tracking ROI and adjusting resource allocation as needed.
• Analyze sales data and performance metrics to generate actionable insights that drive brand and commercial strategy.
• Optimize territory performance, identify trends, and address gaps.
• Develop and track commercial KPIs, leveraging data-driven insights to improve sales force execution.
• Support territory and segmentation analysis to refine targeting strategies and improve field effectiveness.
• Develop and maintain accurate short-term and long-range forecasts using advanced models to support strategic planning.
• Collaborate with supply chain teams to ensure supply forecasts are aligned with demand fluctuations and evolving market conditions.
• Provide data-driven insights to anticipate trends, mitigate risks, and optimize inventory management in a rare disease setting.
• Design and execute sales force training programs, ensuring clear communication of brand value propositions.
• Optimize sales team performance by implementing best-in-class tools, analytics, and engagement strategies.
• Act as a strategic partner to sales teams, fostering leadership through influence rather than direct authority.
• Collaborate with local market access teams to ensure alignment of brand strategies with payer needs
• Support the development of value propositions, pricing strategies, and reimbursement initiatives.
• Maintain field presence, engaging with KOLs, external partners, and sales teams to stay connected to market realities.
• Collect and analyze competitor intelligence, identifying opportunities and risks for the brand.
• Work closely with Medical, , Sales, Market Access, Supply Chain, and International Marketing and Comercial Operations teams.
• Identify and act on new opportunities to enhance brand positioning and commercial impact.
• Foster a culture of agility, ownership, and strategic problem-solving within the team.

 

What minimum qualifications do we require?

• Bachelor’s degree. MBA preferred.
• 5+ years of experience in marketing, digital and commercial excellence in biotech/pharma. Experience in sales and other field roles preferred.
• Strong understanding of Italian pharmaceutical environment and specialty care.
• Proven track record in brand strategy and execution, omnichannel marketing, forecasting, and sales force optimization.
• Proven track record in successful product launches in specialty care and opening new markets.

 

What additional qualifications will make you a stronger candidate?

• Experience working in cross-functional and highly collaborative environments and in matrix organizations.
• Ability to lead through influence and drive results without direct authority.
• Strong analytical skills, with experience in sales performance analysis, forecasting models, long-range planning (LROP), and supply chain interaction.
• Entrepreneurial mindset with a hands-on approach and ability to adapt to fast-changing market conditions.
• Commitment to our Core Values: Patients First, Thoughtfulness, Urgency, Trust, Optimism

 

Why Blueprint? 

At Bluepri