Sr. Marketing Manager, Professional Salons

#KeepGrowing with Nutrafol

Come grow with us. We’re a growing company. Everything we do, we do to help people grow into the best version of themselves.

As the pioneers of hair wellness, we create natural, clinically effective solutions for hair growth and provide support for people at every step of their hair journey. Our multi-factorial approach targets the root causes of hair thinning using a patented blend of medical-grade botanicals -- and is recommended by over 3,000 physicians and hair professionals for trusted, reliable results.

We never settle, and are continuously challenging existing treatments and methodologies to advance the frontier of hair science. As we help our customers grow, we grow too -- by embracing individuality and differences, leading by example, and empowering ourselves and others with our passion for wellness and innovation.

Keep growing. It’s our mantra. Our commitment to helping anybody and everybody committed to realizing their own potential to grow.

About You

The Professional Salons Senior Marketing Manager will lead the development of marketing strategy and materials to drive awareness, recommendation, adoption and sales of Nutrafol Hair Growth Nutraceuticals and wet line (shampoo, conditioner, serums, etc.) sold by salon professionals. Supporting both sell-in sales to hair stylists (wholesale purchase) and sell-through sales to clients, this new position will be a key driver for the growth of the brand in professional salons, helping to convey value propositions that resonate with stylists and their clients. They will be responsible for creating and enhancing Nutrafol brand awareness at all touchpoints of the salon professional and client journey with Nutrafol.  

You will be a strong communicator who is creative, detail-oriented and demonstrates solid project management skills. The selected candidate will have proven experience leading hair salon marketing campaigns and the creative development process with designers and copywriters, and is comfortable in a fast-paced start-up environment. Experience developing point-of-sale materials (visual merchandising), educational materials and social media content for hair salons is required. 

As a member of Nutrafol’s growing Professional Marketing team, you will report to the VP of Marketing for the Professional Channel (Professional Salons, Healthcare Professionals, and Estheticians), and will collaborate closely with the Professional Salons Sales Director, members of the Professional Marketing team and key cross-functional stakeholders across the organization. The selected candidate has proven professional downstream marketing (commercialization) experience with professional hair and/or beauty products sold to salons in the U.S.

Responsibilities

• Develop and execute comprehensive B2B awareness and marketing strategies to encourage hair stylists to recommend or sell Nutrafol products to their clients.
• Develop yearly paid media awareness plans with Salon publications and associations to drive mass-market awareness of Nutrafol hair supplements and wet line to hair stylists; leveraging educational videos, product launches and influential Stylists. Initiatives include educational webinars, podcasts, promotional videos, emails, trade ads, social media, digital advertising and more.
• Lead, manage and execute paid media awareness campaigns with contracted partners; providing direction, copy, graphics and marketing materials. Measure and report effectiveness/results of marketing campaigns with defined KPIs.
• Develop and execute B2B2C marketing strategies that effectively drive “sell-through” sales to clients in salons; including empowering salon professionals to serve as brand ambassadors who facilitate client education and in-salon sales.
• Lead the strategy and development of digital and printed materials to increase brand awareness at all touch points of a client journey to encourage purchase from the salon - from social media and email communications to point of sale materials (visual merchandising), in-office videos and educational brochures.
• Lead the development and promotion of digital and print marketing and merchandising materials to drive salon sales including national awareness campaigns  (i.e.  Hair Loss Awareness Month) for Salon providers to promote to their clients.
• Lead the creative development process for marketing projects, including writing project briefs for the creative teams, providing copy and design direction, managing deadlines, providing creative feedback, and ensuring product messaging and claims are accurate and consistent.
• Support the Senior Marketing Manager on product launch/GTM strategy for Salons and the execution of Salon marketing materials and communications for salon product launches.
• Identify and cultivate relationships with