Sr. Geospatial Data Scientist

About Us

Founded in 1992 in Dover, NH, Planet Fitness is one of the largest and fastest-growing franchisors and operators of fitness centers in the world by number of members and locations. As of March 31, 2026, Planet Fitness had approximately 21.5 million members and 2,909 clubs in all 50 states, the District of Columbia, Puerto Rico, Canada, Panama, Mexico, Australia and Spain. The Company’s mission is to enhance people’s lives by providing a high-quality fitness experience in a welcoming, non-intimidating environment, which we call the Judgement Free Zone®. Approximately 90% of Planet Fitness clubs are owned and operated by independent business owners.

 

At Planet Fitness, our unique mission has always been to enhance people’s lives by providing a high-quality fitness experience in a welcoming, non-intimidating environment. And we’re proud of the amazing Planet Fitness team that supports our clubs and team members. They are comprised of dynamic, dedicated, and talented individuals who represent our values of integrity, transparency, passion, respect, and excellence (while having fun!) in everything they do.

 

Joining the PF family means being part of a company that cares about bettering the health and wellbeing of our communities. It means being a part of a supportive, engaging workforce with an inclusive culture that values diversity and creates an environment where everyone can feel they belong. It means encouraging professional growth and development. It means making true, lasting connections with your co-workers with celebrations, team building activities and engaging corporate events! It means creating a positive impact in our local communities through our Judgement Free Generation® philanthropic initiative. It means being part of a brand that you can be proud of!

 

For the past 30 years, we’ve helped millions of people in their fitness journey and revolutionized the industry along the way. And we’re just getting started!

Overview

Reporting to the Director, Geospatial Analytics & Data Science, the Senior Geospatial Data Scientist develops advanced geospatial analytical solutions, predictive models, optimization algorithms, and experimentation frameworks that enable business leaders to optimize market expansion, site selection, member growth, and business performance.

 

This role partners with Strategy, Real Estate, Finance, Operations, Marketing, and Technology stakeholders to apply geospatial analytics, statistical modeling, machine learning, AI, and optimization techniques to solve complex location-based business problems.

 

The ideal candidate combines proven expertise in geospatial data science, predictive modeling, spatial optimization, and enterprise analytics with the ability to translate complex spatial insights into actionable business recommendations.

 

This role follows a hybrid schedule and requires regular, in-person work at our Boston, MA or Hampton, NH office. Our hybrid model is M/T/W in office and TH/F are optional work-from-home. Candidates must reside within commuting distance of one of these locations. Fully remote work is not available for this role.

Responsibilities

Advanced Geospatial Analytics, Data Science & Measurement

• Develops predictive and prescriptive geospatial models supporting market expansion, site selection, trade area analysis, cannibalization, white space identification, member demand forecasting, and location optimization.
• Proposes, designs, and builds scalable, production-ready geospatial solutions in collaboration with Data Engineering and Technology that become embedded in enterprise real estate and market planning decision processes.
• Applies advanced spatial statistics, machine learning, AI, and optimization techniques to identify market opportunities and improve business performance.
• Evaluates model performance and continuously improves geospatial solutions through agile product development and ongoing validation.
• Develops geospatial forecasting models, scenario analyses, simulations, and optimization models that support strategic planning and investment decisions.
• Designs and evaluates geospatial experiments and measurement methodologies to assess market performance, trade area dynamics, and location strategy effectiveness.
• Translates complex geospatial analyses into actionable recommendations that guide executive decision-making.

Cross-Functional Partnership

• Works hand in hand with Strategy, Real Estate, and Operations partners to develop the geospatial analytics and data science strategy and roadmap.
• Collaborates with Finance, Marketing, Operations, and Technology stakeholders to solve complex business challenges using advanced spatial analytics.
• Presents analytical findings a