System Marketing Brand Manager – Specialty Care

The System Marketing Brand Manager communicates to both physician and consumer audiences as a member of the Specialty Care Marketing team and supports the achievement of strategic marketing objectives through the development and execution of effective marketing strategies and brand plans.

IU Health is ranked No. 1 in Indiana by U.S. News & World Report and is a leader in providing the highest level of specialized care. Combined with the latest technology, research breakthroughs and a partnership with the Indiana University School of Medicine, this presents a unique opportunity to learn and grow as a marketer in an exciting field. The System Marketing Brand Manager will have the opportunity to work on a variety of service line and system priorities, as deemed appropriate.

Indiana University Health is seeking a dedicated and enthusiastic marketing professional to join our growing team and further our vision of making Indiana one of the nation’s healthiest states.

Key activities:

• Develops and implements service line marketing strategy and effective brand plans to achieve system and business unit short and long-term patient acquisition growth goals
• Leads the collaborative approach to developing and executing marketing initiatives, where input and expertise from various cross-functional teams are leveraged to achieve shared objectives 
• Directs the creation of omni-channel marketing campaigns through agency collaboration, creative development and design to effectively represent specialty care services to target audiences (consumers and physicians)
• Monitors, interprets and reports performance data, along with competitive market insights and trends; identifying opportunities to refine the brand plan and optimize marketing campaigns to achieve brand measures of success.
• Represents the voice of the customer and seeks insights through research; applies audience segmentation to marketing campaigns, collateral development and other tactics. 
• Supports internal and external content creation and identifies opportunities to amplify messaging through social media, public relations, physician liaisons and more

The ideal candidate is proficient and has proven experience working across functions to lead the development and execution of marketing strategies and plans in a matrix environment that achieve organization goals. The candidate should be a self-starter, critical thinker, highly organized, resourceful and a strong communicator and collaborator, with keen attention to detail, the ability to manage projects with sound methodologies and the desire to pursue a career in healthcare marketing for a mission-driven organization. Experience in physician marketing and marketing support of a sales or physician liaison team is a preferred. 

The marketing, experience and communication organization at IU Health is comprised of many different teams and focus areas, including system and service line marketing, regional marketing, digital marketing, patient experience, research and analytics, social media, internal and corporate communications, and public relations, which offers many unique opportunities to develop both personally and professionally.

Required experience should include:

• Bachelors Degree Required. Masters Optional.
• 5-7 years of relevant experience – preference toward degrees in Marketing, Business, Sales, Journalism, or healthcare-related field preferred 
• Healthcare related industry experience, specifically, marketing to health care marketing professionals (HCPs) or physicians marketing and direct to consumer marketing.
• Building and executing upon paid, owned and earned media campaigns
• Marketing strategy and planning, digital marketing and advertising agency management
• Experience with matrix organization and complex work environment 
• Experience exhibiting professional judgment and diplomacy in handling unexpected problems and frequent interruptions.

• Indiana University Health has nearly 40,000 team members, including more than 3,600 physicians and 1,200 advanced practice providers, and we’re home to the largest nursing network in Indiana with more than 9,000 nursing team members at over 800 sites of care.
• IU Health is ranked No. 1 in Indiana by U.S. News & World Report, Riley Children's Health is ranked among the top children's hospitals in the country by U.S. News & World Report.
• A unique partnership with the Indiana University School of Medicine – one of the nation’s largest medical schools – gives patients access to groundbreaking research and innovative treatments, and it offers team members access to the latest science and the very best training – advancing healthcare for all.
• With 15 hospitals, including seven with Magnet designati