Associate Director, Campaign Development Lead - Heart Failure Payer and Scientific Strategy

Job Description

Our Heart Failure Payer and Scientific Strategy CAT will lead the development and implementation of marketing strategies and tactics to effectively prepare for the launch of a potential new indication for the brand.

What happens when you take the lean, agile approach to digital marketing and apply it to Scientific Strategy and Payer Strategy? Greater positive impact. On more lives. In less time. It's happening right here, right now: Your chance to craft a career that matters. To be a catalyst for change. And inspire hope in patients who need it most.

Invent. Impact. Inspire.

Our company is a global health care leader with a diversified portfolio of prescription medicines, vaccines and animal health products. The difference between potential and achievement lies in the spark that fuels innovation and inventiveness; this is the space where our company has codified its legacy for over a century. Our company's success is backed by ethical integrity and forward momentum: "We try to remember that medicine is for the patient. We try never to forget that medicine is for the people. It is not for the profits. The profits follow, and if we have remembered that, they have never failed to appear. The better we have remembered it, the larger they have been."

Why Join Our Digital Marketing Team?

Agility. Speed. Relevance. And Results.

Many larger pharmaceutical organizations use a traditional marketing approach featuring campaigns that can take several months to execute. Fortunately, our company is not like most. Our digital marketing team has adopted an agile, omni-channel approach that features small groups encompassing all disciplines to drive each project with greater precision and purpose. Our goal - to reach consumers, payors and physicians at the right time, right place, in the right channel with relevant, personalized content to meet their needs and create a premier customer experience. The results? We create relevant, personalized content that gains response. And there's an important part for you to play:

Campaign Development Lead  

This role will be critical to in-market payer and scientific initiatives under the current indication and support the execution of a potential future indication. Put marketing strategy into action as you lead the development of our campaign planning for our Scientific Strategy and Payer Strategy.

Primary Responsibilities include and may not be limited to:

• Establish campaign timelines, identify dependencies across campaign tactics.

• Develop release plans for identified Payer and Scientific CAT campaigns.

• Align CAT on Content Design and Messaging of campaign assets.

• Assess resourcing needs and coordinate with marketing agencies and media team on applicable jobs and tactics.

• Collaborate across the marketing team and extended team stakeholders to support proper execution of campaigns.

• Coordinate with promotion managers on PromoMats submissions, CRT review timelines, review pathways.  

• Serve as job owner for select campaign tactics.

Qualifications:
Minimum Requirements:

• Bachelor's (BS/BA) degree.

• 5+ years of combined digital marketing/marketing support or sales experience.

• Strong omnichannel campaign and promotions process experience.

• Ability to work effectively in an ambiguous space, shifting from the tactical to the strategic aspects.

• Embrace innovative Agile mindset and quickly onboard to marketing agile model for our company's heart failure product.

• Collaborate effectively with internal marketing stakeholders and external agencies / vendors.

• Capacity to effectively collaborate and drive change while focusing on the co-design, co-creation, and execution phases of creative development.

• Strong digital acumen and understanding of criteria for effective digital content.

• Knowledge/experience in healthcare marketing and/or promotion.

• Excellent business and communication/influencing skills.

• Experience and success in a cross-functional team leadership role.

• Well organized, highly motivated, process-driven, results-oriented personality.

• Ability to re-balance priorities and assume responsibility in a multi-tasking environment.

• Understanding of how to maximize digital capabilities, techniques, and operating models.

• Ability to thrive within a data-driven, fast-paced setting defined by change.

• Innovative thinking.

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