Principal Product Manager - Growth & Engagement

At GEICO, we offer a rewarding career where your ambitions are met with endless possibilities. 

Every day we honor our iconic brand by offering quality coverage to millions of customers and being there when they need us most. We thrive through relentless innovation to exceed our customers’ expectations while making a real impact for our company through our shared purpose. 

When you join our company, we want you to feel valued, supported and proud to work here. That’s why we offer The GEICO Pledge: Great Company, Great Culture, Great Rewards and Great Careers.

As part of this once-in-a-lifetime opportunity to build and make a real impact in the insurance marketplace, we are looking for an accomplished, customer-obsessed, results-oriented Principal Product Manager to drive our GEICO public web platform and entry point experiences.  

As a Principal Product Manager, you will play a key role in shaping the future of geico.com as the front-door to GEICO’s digital experiences, using AI-driven personalization and experimentation to measurably improve growth, engagement, and conversion across high-traffic digital entry points (SEO/AEO, paid media, partnership, and direct traffic). You will be responsible for leading product strategy, driving the development and execution of product roadmaps, and ensuring that our solutions meet the needs of our customers while driving business outcomes. You will collaborate closely with cross-functional teams, including engineering, design, marketing, and analytics, to deliver high-impact products that drive business growth and customer satisfaction. You must be comfortable communicating and influencing at all levels of the organization. 

Additionally, you are an AI-native builder who thrives in a scrappy ambiguous start up environment yet has deep product experience to build complex products from scratch and scale them up.  

This position is a hybrid role that requires to be on-site 2-3 days a week at one of the following locations:  Palo Alto, CA; Bethesda, MD; Seattle, WA.

Job Responsibilities 

• Own the product vision, strategy, and roadmap for GEICO’s public web platform and entry point experiences, aligned to GEICO’s growth, retention, and digital transformation goals. 

• Drive end-to-end growth and engagement, partnering with product and marketing teams to align brand promises with downstream experiences and improve overall customer experience lifecycle quality. 

• Define and lead AI-driven personalization across entry point experiences including dynamic UI and messaging, content and offer orchestration, next-best-action guidance, and friction reduction based on behavioral data, intent signals, and real-time context.  

• Lead cross-functional teams through the entire product lifecycle, from concept to launch and beyond. 

• Conduct funnel and cohort analysis, market and competitive research, and customer interviews to identify the highest-leverage opportunities and inform product decisions. 

• Prioritize feat